Can someone shed some light on something for me please.
I set up a small 15 page site which went live around 7 weeks ago and whilst it's obviously very early days I managed to quickly rank one of the key money pages at the bottom of page 2 within 5 weeks. All I've done (I believe) is to match the page to the user intent.
This came after hanging around page 10-13 for the first 5 weeks.
It's a competitive niche so I'm not expecting too much too soon but what's baffling me is over the last 2 weeks it's jumped from position 19-20 to page 15, back to bottom of page 2 out of the SERPS completely, back to position 19-20 and is now on page 10 as of yesterday morning.
Is this level of volatility normal with new sites?
