joined:Oct 14, 2019
I've been trying to get some advice from anyone who knows anything about domain migrations but there's a lot of people out there who have advice but few who have actually been through it. I stumbled upon this place actually and after reading through quite a bit of stuff, seems like there's some people on here that may be able to help.
Almost 3 months ago I migrated 3 sites into one new domain, about 250 articles. I did my research beforehand and believe I migrated in the 'correct' way, using 301 redirects via htaccess and informing Google via the old GSC. The urls didn't change apart from the actual domain and all domains were https. After the migration, I performed all the usual tests and there weren't any 404's, all the old urls forwarded to new with no problems. I've had no manual actions on the new domain since. The canonicals are all good and I've submitted the sitemap, although not sure that does much anyway.
Organic traffic dropped by about 60% overnight, I knew I'd get a hit but didn't quite think it would be that much. Although some of my articles that were in the snippet previously are also in the same position in the new domain, the vast majority aren't. It seems totally random. The majority of articles are out of the SERP totally, literally not in the top 300. Another thing I notice is that when I used to manually index an article it would rank within a few minutes and be in the SERP somewhere. Now, it can take up to around 5 days to index. Also, sometimes the new article I post will index (visible via site:url) but then disappear a few hours later, why does it disappear? Organic traffic has not recovered and actually continues to drop week on week. None of the ~40 articles I've written since the migration are anywhere to be found in the SERP (although most are now indexed according to the GSC).
I've tried all kinds of things to 'fix' this. Creating a lot of new content, primarily. I've even employed SEO 'experts' who couldn't find anything wrong with the site or how I performed the migration.
I've read a lot of 'stuff' about migrations but not been able to speak to anyone who has been through this as yet.
Does anyone have any experience or thoughts about this? Is it just because the new domain has a lot less authority than the old ones? Doesn't explain why most posts aren't ranking though? Do I need to give it more time or is there a big secret level I can pull which will make everything okay again? :)