I did a search on the Android phone with Chrome browser and got a page with five ads on top, followed by three organic results and four more ads at the bottom. This is crazy.
In my widget industry for the most popular searches it's not only on mobile but also desktop, one is lucky to see 5 organics squashed in the middle ... It's a farce, everyone in the industry knows it's a farce, even legislators know it's a total and utter farce however they are constrained by so many things and TIME, time is never on their side to do anything about this continually fast-evolving "game".
There is a simplistic solutions IF you really believe what you are offering is better:
You, as a collective, have to educate Joe Public just how they are being manipulated and conned by Google and many of its advertisers.
Now the questions have to be is Joe Public being manipulated or conned?
IME I feel the SERPs are seemingly being manipulated for international enquiries yet for local searches they seem to be pretty damned good in the UK for my widgets.
Conned? Well, is that because someone is prepared to pay Google for having prime position for your search term placed above you / below you / all around you?
Everyone here knows I am not a Google-lover however they are a legitimate business with many employees and expenses and need income to survive and pay their way just like the rest of us do.
The fact is that the www has moved on in different ways in different countries. Only today in the UK we had a major fashion retailer telling people NOT to buy its products online since it does NOT SELL ONLINE!
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bbc.co.uk...]
Look, I know many out there have had sites decimated by G, the www has changed, not all countries are evolving like the USA with its vast distances involved with delivery costs etc, locally in my small county, I am seeing Hgh Street shops thriving because buyers are confused and annoyed by what they find online.
I can list on one hand the online companies I buy from and have been doing so for 20+ years, do I know the prices I should be paying, of course I do, and they know that since I tell them:-)
The www is now a difficult place to succeed when competing against so many look-a-like stores and products and especially so if one doesn't have a huge amount of venture capital backing-up the idea. Don't get me wrong, the market is still there, it just ain't anywhere as easy as it used to be and it is, without doubt, going to get more difficult for those trying to sell direct to Joe Public.