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What are the daily tasks of an SEO specialist?

     
11:23 am on Oct 2, 2019 (gmt 0)

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Hi guys,

I've read about the different duties of an SEO manager or expert but now that I'm working as SEO junior, after doing the onpage audit, resolving technical issues, redesigning the wesbite and improving the content, I don't know what other important tasks an SEO has in their checklist. I want to do linkbuilding but my boss has asked me not to focus on that as they want to hire someone who will be 100% dedicated to this task.

So my question is for all the SEOs out there who are not working for an agency but for an enterprise, what else are we supposed to do when all the onpage matters are under control and content and redesign are in progress? Could someone share their daily or weekly tasks? It will be super helpful just to know more or less if I'm on the right page... I have nobody to teach me in my company so it will be much appreciated.

Thank you!
12:33 am on Oct 3, 2019 (gmt 0)

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You're looking for the ultimate SEO success guide for free whilst being fully employed as an SEO manager?

Are you writing the Dummies Guide?

How the heck did you get your job?
1:21 am on Oct 3, 2019 (gmt 0)

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Hope whomever hired you does not see this.
6:15 am on Oct 3, 2019 (gmt 0)

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Chuckles. Experts in training.

Meanwhile, SEO is pretty much (insert whatever skepticism you like here).
6:43 am on Oct 3, 2019 (gmt 0)

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I didn't get hired as SEO manager, but as a junior (as I already mentioned). I am interning here. But there's nobody to teach me anything. I learnt everything I know from my master's degree but I have many more things to learn and I want to, that's why I am here. I have read and learned many specific things from this forum and other forums, I didn't ask for the success formula but I simply wanted to know the daily tasks without the insights. Being an intern without a mentor is hard enough, but you all making fun of this just makes it harder.
7:02 am on Oct 3, 2019 (gmt 0)

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Two things ... there is no manual.

Suck it up.

Then go from there.

Not meant to be unkind, or laughing, just a fact of life. There is no SEO school and those who preach it are little better than snake oil sales folks. HOWEVER, there are some consensus observations (many right here at WW) that can provide study directions, but are not "etched in stone" or "hard and fast" rules.

"SEO" changes daily and that is because the search engines are all over this like white on rice and will actively kill/demote any "optimization" that is detrimental to their bottom line: profit.

Seriously, kudos on the job, keep eyes open and brain engaged, and all good luck!

The daily tasks are to wake up, get to the job, and pay attention to what is going on ... then then try to figure out what that stuff actually means TO YOU BOTTOM LINE.
12:23 pm on Oct 3, 2019 (gmt 0)

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Let's see if we can give you any guidance however I feel you need to clarify something with your employer.

You are an intern, that's ok.

You are an SEO junior, that infers there is a senior, is there? Is this your boss, have they left?

You are in charge of a re-design team / person? Who gives / gave them their instructions?

You wanted to linkbuild however your boss asked you not to since they would be employing someone specifically to do this task?

Why did you want to linkbuild? Because you had read it somewhere?

The company is big enough and wealthy enough to hire its own linkbuilder yet employs you to do precisely what?

Something doesn't sit right here for me. Has the company lost its in-house guru or is it just setting-off on its www adventure?

I know we're being hard on you, that's quite simply because, for top SEOs, there is no guidebook, I'm guessing that, like me, they've all learnt it "on the job". I started in 1993, none of us knew a darned thing about anything, it was all experimentation, I mean absolutely everything was new to everyone and, insofar as I am aware, no one has ever written it down!

I work 24/7/365, if you followed me around for 24 hours you'd probably wonder just what the heck it is I do as I flit from one task to another, yes, multi-tasking is the first prerequisite for this job.

So, back to my first sentence, you need your employer to explain to you:

1. What do they expect you to do?
2. What your target(s) is / are?
3. Are you expected to become involved in social and PPC marketing?
4. The time-frame for it all?
5. Your budget since no matter what you do it will cost money?
6. How will they determine the success or failure of your work? This is very important for your CV.
7. Loads of other questions I can't think of right now however will do after I've posted it!
1:18 pm on Oct 3, 2019 (gmt 0)

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Hi,

It's a small company. They have been in the business for 11 years. They hired me 4 months ago because they wanted someone to take care of the SEO but they don't know much about it and don't think it's important enough to spend more money on it.. this is something my professor also told us, that most of the people don't value SEO as much as they should. I'm a junior/intern because my boss (the founder) thinks he knows about SEO and has been handling it since the past couple of years and he's in-charge of my tasks. They wanted to redesign the whole website and launch a new one and I'm working with the UX expert on this, giving them my point of view from the SEO side. I wanted to do linkbuilding because from what I read and what I have learned in my matser's is that a strong backlink profile is one of the most relevant ranking factors. But my boss thinks that they should hire another intern who'd be doing that the whole day and that I should focus more on the onpage strategy.

And I understand what you're trying to say, maybe I asked the question incorrectly, apologies! I'm just feeling a bit lost and wanted to know whether apart from all the tasks I've already done and planning to do, if there is something else that I should be doing.
2:51 pm on Oct 3, 2019 (gmt 0)

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Is this an ecommerce site for online sales or an in-depth, informational corporate brochure site?

Based in the USA?

Does it have (semi) exclusive products or is it going to be another dropshipper?

This is usually important where linkbuilding is concerned and to the potential success of the site.
3:00 pm on Oct 3, 2019 (gmt 0)

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No, its an informational site. It's a directory of language and business schools in Europe and they're planning to expand to the rest of the continents. And we are based in Germany.
3:09 pm on Oct 3, 2019 (gmt 0)

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Welcome to WebmasterWorld eu123_123 [webmasterworld.com]

Start with reading the latest news and discussion here at WebmasterWorld.
It's probably a little unfair for an intern to be tasked with this. However, to try and help, i'd suggest starting with understanding the current traffic, and its sources. For example, social media, search engines, citations in publications, e-mail marketing.
That would probably mean some kind of analytics tool. There are a lot out there, and, of course, there's Google Analytics which many people already use.
Without a current understanding, you can't possibly move on to actual seo.

However, don't get too attached to checking analytics every minute. What you really need to know are trends, and where that traffic is coming from, and why.

Here's a good discussion on tools [webmasterworld.com...]
3:10 pm on Oct 3, 2019 (gmt 0)

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Some saucy opinions in this thread. Getting into SEO can be overwhelming (especially if you're tasked with "general management" for a single brand), and having worked at a plethora of companies -- and dealing with some pretty bad management in the past -- I can feel for you. To everyone else criticizing someone (an intern, no less) seeking guidance on this complex topic: Ask yourself how frustrating and terrifying managing SEO was when you started out. "Suck it up", "hope your boss doesn't see this", and other comments like that are not helpful nor warranted. This is a forum intended to help fellow SEOs and webmasters. We should all be adhering to that standard, especially you seasoned SEOs. Experience with a "gritty personality" is not impressive.

Here's a typical snapshot of my daily tasks, in order of importance. I manage SEO for a niche eComm company:

- Link building and guest post/guest content creation. Links are the currency of SEO. The fact your boss told you not to focus on this tells me that your company is new to real, "professional" SEO. I would try to convince him/her to reconsider this valuable task. I use Ahrefs to scan the link profiles of my competitors. Once I find a prospect, a potential link source, I grab that domain and input into my dashboard. I check that site's top, competing domains for other, related backlink opportunities. IMPORTANTLY, I take the time to carefully review each prospect and suggest topics with keywords and analyses. Read their About page, who they are, who their editors and writers are, who their audience is. Review their key words and traffic, identify opportunities for them, and give them analytics that show how you can contribute to their improving their own site with your own, written guest content. I get a good response/success rate (around 20%) with this careful approach.

- New content creation. I analyze what keyphrases and topics I have a chance at ranking for - or stealing traffic from my competitors - and generate new content on a regular basis. Usually 2-3 long-form guides posted a week, ranging from 900 to 3000 words.

- Content audits and re-works. Most companies probably have old content written prior to their latest SEO initatives. That content is likely thin, not optimized or SEO-friendly, or could use a refresh or second look. I use G Analytics to review the performance (traffic, bounce rate, session time, click-through) on all the content on my sites. I identify ones that can be re-written or re-worked if they're ranking poorly or getting no traffic, and update them accordingly, with SEO best practices and competitor research.

- Technical and on-page SEO. Double-checking product descriptions, headlines, tags, meta, internal links, image alt tags and title tags, and all other on-page and technical best practices are being adhered to. Constantly looking for opportunities to improve the site structure, user experience, and content being displayed on products and customer-facing pages that aren't for the blog/publication.

- Keeping a pulse on search engine updates, algorithmic changes, and the general direction that SEO best practices are going. For example, September saw a plethora of updates that concerned new Webmaster Guidelines and standards for good Your-Money-Your-Life content, indicating Google is changing the way they look at financial and eComm-centric content. There was also an update that greatly enhanced rich snippet results. This would be an opportunity to bolster your site in SERPs by adding structured data, re-working YMYL pages, etc.

These are the general "core" of SEO. Regardless of where you are, what niche you work in, or what your other responsibilities are, you can be confident these tasks will (or probably should) comprise much of your work.
3:25 pm on Oct 3, 2019 (gmt 0)

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I would have thought you could break your tasks down into logical steps.
Decide what site and SE metrics you should be monitoring, and how frequently?
Decide what actions are within your remit and control and decide how frequently you should be taking such actions?
Decide what other resources you should be monitoring, and how frequently?
That sort of thing ..
4:26 pm on Oct 3, 2019 (gmt 0)

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What some people call "seo" others call "doing the ordinary".

I code for users, not search engines.

SEO, for ME, is don't do something stupid (like try to game the system, appear to gain links unnaturally, etc).
4:42 pm on Oct 3, 2019 (gmt 0)

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@Travis304

We weren't criticising, the OP is very wide-ranging therefore anyone who's been doing this for more than a few years open-ended questions like these set-off alarms ... More than once I have been duped into helping out people for free only for them to profit from that assistance and never even been acknowledged as the primary information source.

@eu123_123

Ok, don't be too explicit on a forum board about the business, you never know who's reading or may be trying to track your efforts.

Do I assume it's going to be multi-lingual eventually, running on a .com?

Over the years Google especially has seemingly downgraded directory and forum sites because, in my belief, Google sees them as direct competitors therefore why should they send traffic to those sites. I mention this in case the site does not rank as well as you hope for however in Google's fantasy world of confusion and AI, nothing is set in stone therefore you may have to seriously consider PPC marketing.

Is there a budget for PPC?

Is the site live or still in preparation?

This is important since you don't want to be seen continually meddling / tweaking with a live site, the initial launch of a site can be extremely important.

Are you offering free or paid for additions to the directory?
7:57 am on Oct 4, 2019 (gmt 0)

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@Travis304 thank you very much! You have no idea how much I appreciate it :) I believe I'm on the right track then. However, I always knew that SEO has its fun and exciting side but there are times where I am extremely bored and that's when I think I'm not doing something right.

@RedBar the site is live and for now it's only in english and running on a .com. They invest in PPC marketing and we have a specialist in that area, so I won't be touching that. And we offer paid as well as free additions. If you pay, your contact details as well as your website is visible to the user and if it's a free submission, the user has to contact us to get in touch with the client. Thanks!
1:23 pm on Oct 4, 2019 (gmt 0)

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the site is live

OK, then in my experience (IME) do not try and perform little tweaks or "improvements", G tends not to like this since it is seen as trying to game the system therefore when making changes and updates, make them significant so that G can see that major alterations / additions have been made and then it will re-rank you based upon the revised content.

IME I have found that this can usually take anywhere from a couple of weeks to three months, it seems to depend on which part of the Google cycle update you hit.
2:23 pm on Oct 10, 2019 (gmt 0)

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my boss (the founder) thinks he knows about SEO and has been handling it since the past couple of years and he's in-charge of my tasks

Find out what (if any) outreach your boss has done i.e. a full link & listing audit. Understand what sort of footprint you have on the web.

If you have (or will have) (i) a dedicated PPC person and (ii) a dedicated link builder then part of your job is going to be understanding what they do, and making sure that everyone can see the overlap between their daily duties and everything else.

You can view PPC as just traffic generation, but that's a mistake. If you do conversion tracking on the site and feed what you learn there back into your PPC then you can get more from the campaign.

Then, as Travis304 said, link-building isn't really something that happens in isolation. Better to regard it as business outreach where there might be money, content, offline contact etc in play around the link. Just like PPC should not be about throwing paid traffic at a site, neither is link building about throwing links at it.

So I think perhaps the most important piece of advice I could give is to make sure that you don't end up with different 'camps'. If you're ultimately responsible for the site then I think you should be in charge of the other two. Someone has to have overall control of the strategy, because only then is it likely to be most effective, and only then is it fair for them to be seen to have responsibility for it.
3:04 pm on Oct 10, 2019 (gmt 0)

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^^^All very good advice.