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Moving Domain to Retain SEO

12:52 pm on Sep 12, 2019 (gmt 0)

Senior Member from US 

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joined:Feb 3, 2014
posts: 1426
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I have a 20 year old domain that is dying. Let call it domain-a.com.
I have a new domain I would like to use, it is domain-b.com

This is was a WP membership based site, now will be a WP ecom site.
Here is where it gets sticky...

I want to restructure the entire site, using the original as a mere shadow of the structure.
A few cornerstone content pages will be saved but the urls totally changed.
Many of the blog posts will be retained, but URLs changed.

My plan is to 301 the home page, then use a redirect plugin to pick away at each url.
The two domains will reside on the same VPS server, but domain-a.com will slowly be decommissioned page by page.
It's only about 300 pages and overplayed content will be culled.

The new site will be cleaner, faster and completely mobile friend, whereas the old site is a pile of outdated scripts.
Just want to pass this by the knowledgeable folks here and this will be a major experiment in what happens when you do a complete makeover. Any suggestions?
4:36 am on Sept 13, 2019 (gmt 0)

Administrator from US 

WebmasterWorld Administrator not2easy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 27, 2006
votes: 332

I would expect that if the new site is showing up little by little that it may take some time to reach its full potential. The only similar work that I have done was to migrate a static html site into WP and it was about 10 years ago. I did not change it page by page though, I set up WP locally to create the replacement site and it went to the same domain name as the static site had as soon as I was ready to make the switch. It went smoothly.

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