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Google Testing Incognito SERP Layout

     
8:53 am on Sep 9, 2019 (gmt 0)

Junior Member

10+ Year Member

joined:July 23, 2003
posts: 188
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I am seeing a (new?) layout in Chrome Incognito where the natural listings are styled like PPC adverts. The URL is above the title with a favicon to the left hand side of the URL. It's the first time I have seen this layout before, and they are styled exactly like PPC adverts. Has anyone else seen this before? It's only Incognito mode, in my normal browser the results look the same as before.

I have just asked the staff to check their browsers but they are seeing normal SERP layouts in Incognito mode.
 

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