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Bounce rate is too high! SEO not working

     
5:53 am on Aug 20, 2019 (gmt 0)

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Hi guys, I run a Website development service based Website. It's an Australian Website. I'm having roughly 200-250 visitors per week. But the bonce rate is too high, nearly 90%! Would you suggest me to lower the bounce rate? I am also not getting enough queries from the website. Doing SEO for nearly 8 months by myself. But it isn't working! Help please!
1:39 pm on Aug 20, 2019 (gmt 0)

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Well your post is very generic, as also your assumption. We don't know what SEO tasks have u managed, so noone can give u a straight answer.
Also how many of your pages get such a high bounce rate? If it's for the majority of your pages, than there is something wrong all over your website and you will have to reconsider the user experience.
2:24 pm on Aug 20, 2019 (gmt 0)

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Address all ordinary basics first:

Site speed, time to load, layout, presentation, good content (compelling and unique, not cookie cutter stuff), and how many third party things are utilized.

Is site static, dynamic, or a CMS of some kind?

What does your backlink profile look like?

Any errors being reported, first in you own logs, second on any webmaster tools console (if used)?

Users have the attention span of a gnat, so you have to have something to get their attention the instant the page is fully loaded (about 2 seconds of attention span!).

Then you fiddle with SEO.
2:59 pm on Aug 20, 2019 (gmt 0)

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Bounce rate is one thing, time on site is another. How long are people staying on your site?

Additionally, high bounce rate can suggest that the content of the page is uninteresting, or not the kind the visitors were expecting, when they clicked to visit your site. Beside the short attention span, keep in my mind that most people will not really read the page, but scan it. If the page layout is too confusion, and not enough clear and simple, people can miss the information easily, or don't bother "seek" this information.
4:34 pm on Aug 20, 2019 (gmt 0)

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Additionally, high bounce rate can suggest that the content of the page is uninteresting, or not the kind the visitors were expecting, when they clicked to visit your site.

True.
It can also mean people found what they wanted and departed.

In short, yes, you don't want to lose visitors that reached your site.

The suggestions from the other members here are worth exploring.
4:49 pm on Aug 20, 2019 (gmt 0)

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@dtonmoy ... Welcome to Webmasterworld!

Please provide more info on your site setup, keeping in mind what is allowed under the forums TOS ... (no site names, no identifiable site structure, etc.)

Website, blog, cms? (Each are a bit different). Site niche (general) such as info, entertainment, ecommerce ...
12:04 pm on Oct 1, 2019 (gmt 0)

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Some tips to reduce bounce rate
1. work on Internal linking
2. Provide readable content with less technical words.
3. add rich looking images
4. try to reduce site load time etc...
6:49 am on Oct 3, 2019 (gmt 0)

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High Bounce rate is fine if the average time on the page is long enough.
If the article is long, give an abstract at the beginning, highlight important sentences in the article, embed infographics and videos if you have.
10:43 am on Oct 3, 2019 (gmt 0)

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Check the following thing

1. Check Load time of web pages
2. Check that you are targeting the right keywords
3. may your audience does not find the right content on your site
4. add some internal link on it,

Get hotjar trial which is free, implement it and see the recoding to analyze user behavior. Get result and done chainging on it.
11:27 am on Oct 3, 2019 (gmt 0)

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@tangor I have to admit that the site speed is a bit on the slower side. But not that drastically slow. It opens within 4-6 seconds (depending on the location). It has unique content and I'm not sure about the presentation and UI. How about you suggest me about the UI and presentation.
Yes, many plugins are installed on the site. It's a WP site. I can see that there are 90 backlinks listed. Webmaster tool is clear, with no error.
11:30 am on Oct 3, 2019 (gmt 0)

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Website, blog, cms? (Each are a bit different). Site niche (general) such as info, entertainment, ecommerce ...

It's a service-based website. We provide web dev, <specific technical> solutions and we're based in <snipped location>.


[edited by: Robert_Charlton at 1:19 pm (utc) on Oct 13, 2019]
[edit reason] Some specifics got too specific. Details beyond "general" are not needed. [/edit]

11:32 am on Oct 3, 2019 (gmt 0)

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@ritzgupta yes, rich looking images are what we lack. I think site content is on the good side.
1:42 am on Oct 4, 2019 (gmt 0)

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@tangor I have to admit that the site speed is a bit on the slower side. But not that drastically slow. It opens within 4-6 seconds (depending on the location).


Sorry to say ... 4-6 seconds is a deal breaker for the general user (most of which are on phones and already impatient).

You indicated a lot of "plugins" ... you might want to reduce that activity to the barest necessary as each one will add drag time on the site. If any of those plugins are for site analysis or reporting, ditch those and do that research off site via your raw access logs, which will give a more concise and accurate result than these "se-linked" tools.

Make sure any and all images are optimized for display/speed ... in most cases these are stumbling blocks few consider.

Keep your WP database optimized! Delete earlier iterations of articles and optimize, compress and compact your data! Speed gains can be enormous. Other opinions in that regard might come.

Keep any JS to the bare minimum, but use what is needed to make the site functional.

Page speed is one of over 200 things ... but it is probably the most immediate and one you can do much to address.
1:17 pm on Oct 13, 2019 (gmt 0)

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dtonmoy, in particular, check your image file sizes. In my experience, image file size is the most common problem with regard to load speed.

How about you suggest me about the UI and presentation.
This is not possible without a site review, which we do not allow in public areas of the forum. I suggest you get some friends to try your site and watch what they do. User hesitation that suggests they're confused by page layout or design or wording needs to be fixed. Also, use site search here to find look for specific topics.

6:45 am on Oct 13, 2019 (gmt 0)

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From the last 5-6 months, my website is stuck in the same position (pos 11-12) for local search. I know the real battle begins from here. What are the most effective ways to improve my site's ranking and bring it to the first page?
I just need local ranking, not global. Done all the local listing. On-page SEO is done pretty accurately. Now what should I do most to bring it to the first page?



[edited by: not2easy at 5:19 pm (utc) on Oct 13, 2019]
[edit reason] Thread splice cleanup [/edit]

5:29 pm on Oct 13, 2019 (gmt 0)

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In your first post you mention
I'm having roughly 200-250 visitors per week.
and there is no mention of where this number is from. Are you using something like Google Analytics or Matomo scripts to determine this number, are you examining the access logs or how do you see your visitor numbers and know that the bounce rate is that high? I do not doubt that it is possible, only wondering about the source because accuracy can vary. Recommendations can be more useful if we understand the environment.
6:17 pm on Oct 13, 2019 (gmt 0)

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Looking back at the first post, I can't help thinking that the problem is not that SEO isn't working. It's that it is working too well, with the result that search engines are sending people who take one look at a page and instantly decide it isn't what they need.

That's assuming you have the kind of site where people stick around. (And isn't that fun? Once in a while I get a human visitor who views so many pages, it triggers my log handler's “make sure this isn’t a robot” flag.) If they're looking for the answer to some specific question, and their landing page answers that question, then the site has served its purpose.
10:04 am on Oct 14, 2019 (gmt 0)

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Bounce rate is a common issue for many sites. to overcome this issue we need to provide better user experience and internal links. write content with interesting titles and avoid too many technical words.