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Google organic listings oddly different with and w/o VPN

6:53 pm on Aug 14, 2019 (gmt 0)

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joined:Nov 20, 2007
posts: 22
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Like many I sometimes use a 'private' browser to check organic listing positions for my keywords.
I have noticed an oddity.
When using a private browser, all cookies deleted anyway, my main keyword is stubbornly at number 9 or 10 on Google. It's been stable at this position for weeks if not months.
When I use NordVPN and a private browser, from any random UK server, the keyword is at number 4 or 5.
I have checked over weeks and this is still the case.
Why would Google depress the listing from my area only? As this is also the location of my business I would have thought it would have boosted it as a local result.
4:27 pm on Aug 21, 2019 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 21, 2004
votes: 378

Google personalizes search results to make them more relevant to users and harder for SEOs to reverse engineer. Pay more attention to actual traffic and less attention to your personal serps.

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