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Search Quality Raters for non-English SERPs?

9:44 pm on Aug 6, 2019 (gmt 0)

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I have a Spanish site. And I'm wondering if QSRs will ever evaluate it?

Reason being, I'm working on trust signals (EAT) aside from just great organic links. About Us page, expert authors, etc. But that won't matter if no one's checking out my site anyway.
11:44 am on Aug 7, 2019 (gmt 0)

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I have Hindi finance blog and attended many webmaster hangouts.

Google accepts that they are not able to put all quality checks on Hindi search results.

This reflects in actual search results too.
12:31 pm on Aug 7, 2019 (gmt 0)

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I have a Spanish site. And I'm wondering if QSRs will ever evaluate it?
TomSnow, you probably mean SQRs, for Google's Search Quality Raters, as you have in the title.

Note that it does not make any difference whether a Quality Rater evaluates your site or not. They don't directly rank individual sites. They evaluate changes in Google algorithms, in blind tests of grouped sites, as I'll explain. Over time, that might affect how some sites do, but it's not anything that affects a site individually. Google, btw, does have international Search Quality Raters, a huge number of them.

Here are some related comments I posted in this thread....

Our site in Google News, but not showing in Top Stories
Dec 2017
https://www.webmasterworld.com/google/4881148.htm [webmasterworld.com]

In regular organic search, human raters look at sites to improve the quality of search algorithms being tested....

Rough and sloppy description... their ratings really compare the perceived quality of large groups of sites that have been ranked by different algorithms, comparing one set of results to another. It's a blind test, with too many random sites included for any specific site to be affected individually.

It's the algorithms that are being evaluated... not the individual sites rankings. Eventually, of course, sites with factors common to results sets that do less well than others might get winnowed down. Eg, if there were an algo that was testing sites including some with upside-down text, after a while those results sets might negatively affect algos which allowed those sites often enough to cause those algos, and thus those sites, to drop down or fall out of rankings.

Also, here's an excellent video from Matt Cutts from back in 2012. The information is basically still current. It should help to dispel a lot of the common mythology about how directly these reviewers influence rankings....

How does Google use human raters in web search?
Matt Cutts - YouTube - May 1, 2012
trt 6:19
https://www.youtube.com/watch?v=nmo3z8pHX1E [youtube.com]

Hope this helps and clarifies the part that raters play. Don't worry if they do or don't look at your site. What's more important is how your site aligns with what Google engineers like in the algo over time.

12:07 am on Aug 9, 2019 (gmt 0)

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Hi Robert.

Thank you!

One question, why do SEOs recommend adding trust signals such as awards, credentials, degrees, etc in the content if it's not being manually evaluated for those signals? Can Google use their algorithms to pick up on if my writer has a degree in such and such?