joined:July 17, 2019
Currently my company's news site is US focused and recently we want to grow in the UK. Through my previous post here I realize that we would need a UK server, separate UK site- co.uk etc. Just trying to figure out the simplest way we can rank in the UK.
1) Will be difficult for our CEO to be on board for creating .co.uk so I looked into other similar sites. For example with Bloomberg- https
://www.bloomberg.com/ they broke it out into US, Europe, Asia. With Europe URL- https
://www.bloomberg.com/europe. I assume that their international articles are able to rank in their respective countries? Do they have specific Europe servers that's hosting articles within that URL? How else do you think they rank in the respective countries?
2) What's the difference between i.e. www.mycompany.com/uk or www.mycompany.com/uk? We currently already have these types of URLs and our articles (like top cafes in London) aren't ranking in the UK.
Thanks in advance!
[edited by: Robert_Charlton at 10:56 pm (utc) on Aug 1, 2019]
[edit reason] Delinked example URLs, as "europe" address returns a 404 [/edit]