Can sites rank in different country specific Google results & what would be needed?

[manashree]

Hi,

I want to rank my website globally. My website ranking for google.co.in is good but not in other versions of Google(Google uk, Google Canada, etc.) so can anyone help me?

[SteveGood]

Hi,

Which is your SEO targeted area or country?

[RedBar]

Welcome to WebmasterWorld manashree

Unfortunately to rank globally you already have a problem using a .co.in, Google will treat it as a country-specific domain, India, and unless you have extremely unique content it is very unlikely that you will get it to rank well with G.com

Even if you had a .com from the very beginning you would find it just as difficult to rank on the global stage, the G algorithm is biased towards US companies and unless you are TradeMart, or another very large Indian portal, it's nigh impossible.

I have several .co.in, .in and .com names for Indian companies the oldest being a .com 20 years old. The .co.in and .in domains used to rank in G.com until a few years ago, even the .com, which is a 50 year old, large (top 5 in its industry in India), niche widget producer and used to rank in G.com, even it only rarely gets seen there.

Interestingly only yesterday I was discussing this with my Indian directors and they were surprised to learn that 80% of that site's traffic was from India with just 8.2% from the USA.

G has seemingly "decreed" that only USA companies export and can be seen in every G.com SERPs and that most other companies only supply their own markets.

It's no wonder that G is failing so spectacularly in the Asian markets, it's useless insofar as I and many others are concenred.

Using a .com, hosted in the USA and with a US address, can help providing your content is of unique quality.

[Dimitri]

I want to rank my website globally.

The World is too big for a single site. As said, if your site uses a ccTLD, Google will rank you for this country. If it's a gTLD it might help a little bit, but other factors will influence Google, like the IP of the server hosting the site, as well as the different signals your site is sending (like the meta tag language).

So , I assume that if your ambition is to rank globally, it means your site is in English, if so, then you should target North America, and get some crumbles from Canada, UK, Australia. To do so, you can use the Geo Targeting option of the GSC. However, be careful, if you select a geo location , then it's possible that you loose your ranking everywhere else.

If your site features pages in different languages, or targeting different countries, then instead of running a single site, you might want to great one for each language / country , using ccTLD. I am not saying to run the same content on different sites, this would cause duplicate content penalty, I am saying just IF you have pages which are targeting specific countries.