DA Issue

[Diksha Sharma]

Hi Folks

My website is <snip> Yesterday night when I checked my website's DA it was 34. But today it is showing 33. Please, can someone tell me what is the reason for DA going down? Also, Ahrefs is showing lesser backlinks for my website as well as the competitor's website. Is there any solution to improve my Website's DA.

I also checked the algo which was updated on 27th June. Does that update affect my website?

[edited by: goodroi at 1:13 pm (utc) on Jul 2, 2019]
[edit reason] Welcome to WebmasterWorld, now please go read the forum rules :) [/edit]

[goodroi]

The DA aka domain authority you are seeing is a guess & is not used for Google rankings. Google data is completely separate from Ahrefs, Majestic, Moz, or whatever other paid SEO tool you are using. The paid SEO tools are selling you their guess at evaluating your site.

No one has access to real Google data which is what is used to determine your rankings (except maybe the data each webmaster can access for their own site via Google Search Console).

[sem4u]

I agree with what goodroi says here. To improve your DA you need to attract more quality backlinks to your site. This is not an overnight process.

[Diksha Sharma]

Thanks For replying. And please can you help me out for getting quality backlinks. I mean what are the strategies I should use to get Quality backlinks?

[not2easy]

You can get some legitimate ideas from this old thread, the information there gives some interesting suggestions: [webmasterworld.com...]

[brotherhood of LAN]

The calculated metrics by SEO tools are only a rough indicator. Bear in mind all of them are merely snapshots of the web, all are different and each snapshot they make may or may not contain all the links from the previous snapshot.

I've had majestic/moz data for 300 million domains over the course of years and can see the volatility these metrics provide. You cannot place too much emphasis on the headline numbers these tools provide.

The only assumption I'd make from them is that a high DA/trust/whatever value means that a page/site only potentially has quality links. The valuable data is in recognising the quality backlinks that result in the scores themselves. If one of your good backlinks disappear, then there's a legitimate concern about your 'scores' dropping - ultimately the score that matters is the ones Google calculate, not anyone elses.

[Robert Charlton]

when I checked my website's DA it was 34. But today it is showing 33

This is watching miniscule changes in the wrong place.

We had a discussion here in early March, pretty much covering the same question, but specifically centered around the new MOZ update of DA.

I strongly recommend reading the thread if the question interests you. It probably applies to all sites using third-party tools to optimize via old-style SEO (ie, onpage keyword matching and keywords in titles and anchor text. As Google has changed, the tools and SEO mindset of many have remained old-style... ignoring page and site quality, and topical relevance.

See...

Moz Domain Authority 2.0 Update on 5 Mar 2019
March, 2019
https://www.webmasterworld.com/google/4937759.htm [webmasterworld.com]

[My] DA was good. But after this update, suddenly dropped.

The old DA (Domain Authority) score was a flawed metric, one that ultimately even Moz admitted was an undependable predictor of how well a site might rank in Google.

The DA score was generated by a unique-to-MOZ internal algorithm that was easily spammed. The factors considered in its model were based on outmoded SEO techniques. The DA score of a site was a measure its degree of optimization to fit those factors... not a measure of the site's quality or relevance.

And also from the thread, some very well-worded comments by martinibuster....

This update addresses what I believe was a flaw in the previous version in that it used to use metrics of sites that ranked well, inadvertently creating a metric based on sites that use SEO tactics to rank rather than a metric of quality.

That flaw in the original design may have reflected Moz's former obsession with deconstructing Google's SERPs based on correlation data. And we all know how useless correlation data is, right?

Google has changed, and MOZ has taken steps to pay more attention to what Google is actually doing. Sites that have not kept up with the changes, including many who have kept old optimized pages or outmoded concepts of optimization, will inevitably be left behind.

[tangor]

^^^ all the above ... and a caution that most SEO "tools" these days are not that far removed from Wild West Medicine Shows (ie. Snake Oil Salesfolks). Has some value in showing how old school SEO continues to work. Up to the webmaster to look at the new SEO and see where things are actually going.

[Diksha Sharma]

Thanks Guyz for helping me.

Looking to meet you again.

Take care