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Does PPC usage metrics affect SEO ranks of webpages

12:26 pm on Jun 19, 2019 (gmt 0)

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Hi webmasters,

Recently i have ran a test to on webpages, i have used ppc campaign to generate traffic to one of my webpage. I have noticed that average time duration was reduced to 20 sec from organic time duration of 2min. Does this affects my rankings
8:02 pm on June 20, 2019 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Can PPC impact SEO? Yes. PPC can indirectly impact different SEO factors. For example it can boost brand awareness which can lead to more backlinks. Specifically what it is impacted & by how much - no one knows for sure but the Google engineers.

As for the time duration dropping from 2 minutes to 20 seconds. That is less of a SEO issue and more a sign of PPC problems. If you are paying for traffic, you generally want it to perform as well if not better than the unpaid SEO traffic. Focus on your negative keywords & targeting options to improve the quality of your PPC traffic.
6:03 am on June 21, 2019 (gmt 0)

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i don't want to pay for the traffic,do this increase in bounce rate and decrease of average time spent on the page negatively impact my SEO rankings just because of this action(using webpage for paid campaign).

In SEO prospective high bounce rate impact the rankings. so, does this will affect my rankings?
9:17 am on June 21, 2019 (gmt 0)

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The direct metrics in PPC will not impact your SEO, but there is such a thing as cannibalisation which can impact you - mostly on branded search terms - though there is an impact on generics too - where PPC ads for your brand appear, may lower your CTR for your organic listing etc - though this won't necessarily hurt your positions (for branded terms). This is more prevalent for well-known brands which are recognised and for where consumers are trying to find a certain brand even for a generic search term - this can hurt your CTR and if you're a believer in CTR impacting rank, then this does need to be a consideration.

12:49 am on June 23, 2019 (gmt 0)

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@ abhinaych

I would suggest you do not use your normal pages for ppc landing pages. Design new ones this way your concerns are eliminated right from the start..

You have these two issues concerning ppc pages if you chose this method.

If you design highly targeted landing pages they will compete will your existing pages.
The content will be sales driven and conversion oriented. Which will be "Thin" by search engine standards.

Your flashy HeadLine ! Your pitched offer ! Your Call to action !

Mark these landing pages "no index" but do follow any internal links. This will eliminate them as far as negative factors are concerned, including any duplicate content or keyword cannibalism issues.

Test it on a page or two.
4:06 am on June 24, 2019 (gmt 0)

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Thank you very much for your guidance