joined:Sept 26, 2013
Does non-relevant content dilute a websites overall relevancy ‘score’ for a given keyword? Example – If a website selling apples has lots of content on apples and also other types of fruit, will its relevancy for apples and ranking for apple keywords be negatively affected if site has lots of information on fruit in general.
We’re in the travel sector and run a reasonably successful site, have been around and competitive in our space for 12 years, picked up a few industry awards and have a reasonable backlink profile. Our service / product is available all over the world, so we have pages on our site relevant for each location and our service, around 1,000 at present, all unique, well researched content with lots of value added information that we feel offers more than the majority of our competitors. However, we’re not (yet) a household name or big travel brand and so often play second fiddle to the big guys, despite having what we feel is ‘better’ content.
Whilst there is ultimately a limit to what we can add regarding our specific service, there is no limit to content we can produce in the travel industry / sector as a whole.
Our question is, what are current views and hopefully experience with adding lots of content that is loosely relevant to your core service / product, but ultimately not going to drive revenue generating traffic. We have a lot of useful and link worthy content / guides that generate a high percentage of our overall traffic and natural inbound links, however it is not revenue generating traffic.
Should be continue to add such content to increase overall traffic / natural link acquisition despite not being entirely relevant to our core service. Will this dilute Google’s understanding of what our site offers and downgrade our rankings for our keywords?
We paid an external SEO agency (a lot of money!) 2 years ago to audit the site and they identified relevance as a key area to work on, suggesting we remove a lot of non-relevant content to keep our content on message. We did this, at the expense of a number of inbound links to that old content, but haven’t really seen much change.
We know things are constantly evolving, we’ve experienced our fair share of ups and downs over the years, just looking for recent experience on content relevancy to our ultimate goal / service.