New look for Google Mobile Search

[engine]

Google has a new look for its mobile search, and some may welcome the changes.
Google now includes the website name, and its favicon above the SERP, whereas, it was previously below, but, of course, didn't have the favicon.

Ads get a similar treatment, without the favicon, of course.

The idea behind this, from Google's point of view, is adding more "action buttons" and previews. Google says, "...all while giving you a better sense of the web page’s content with clear attribution back to the source."

[blog.google...]

Adding a favicon information [support.google.com...]

I've been testing it and, afaik, it's making the SERPs more colorful.
Clearly, a good favicon with help.

[NickMNS]

Further blurring of the distinction of ads and organic results.

[Dimitri]

I like it, but, I am sure that it's going to be abused. Favicon representing arrows, and all kind of things to get more attention...

I never noticed, but Google is showing og:image on the SERP with the snippet of pages.

[RedBar]

Your favicon should be a multiple of 48px square, for example: 48x48px, 96x96px, 144x144px and so on.

Are these "new" sizes?

I've just checked mine, my standard favicon.ico is 32 x 32 plus I then have 76x76, 120x120, 152x152, 180x180 and 256x256.

Do I now have to replace my standard 32x32 with a 48x48?

My favicon displays fine in the current results however I notice this places it in a different position or have I been doing everything wrong for heaven knows how long?

Will try it now!

[MrSavage]

I'm amazed at the news delay on items like this. Perhaps a week or even two weeks ago this was news on tech sites. I always got the sense that a lot of people don't use the product which is called Google search. Experts should know these changes when they happen and if they don't, well.

Its more commercialized than ever. And yes, I agree that the ads are more deceitful than ever before.

I love the word "attribution". Attribution doesn't pay the bills. I'm sure if Google used more or longer new snippets and simply gave attribution to the newspaper industry they would be up in arms. Attribution is a joke on this scale. Great for Google and Bing if this is their only overhead for scraping. A mention. Oh goodie!

[Dimitri]

Experts should know these changes when they happen and if they don't, well.

"Experts" are chatting in the "Google Updates and SERP Changes" :)

[steffanlv]

Further blurring of the distinction of ads and organic results.

Completely contrary to the testing we have run thus far.

[engine]

For me, i've only been able to test it since it's been rolled out, and it's certainly different.
I was never a fan of the infinite scrolling, and i've yet to have an opinion on the the ads-to-organic ratio.

Clearly, those of us with favicons are already benefiting.

[aristotle]

The favicon for Webmaster World looks very pale, at least to me. A very tiny map of the "world" . Hardly any color. Can barely see it in Firefox high-contrast mode.

[Wilburforce]

I'm not seeing it in mobile results at all. Is it still being tested by Google?

[Selen]

Favicon with the word 'Ad' may be the winner.

[Dimitri]

Can be a trick to ban more sites, which would be abusing of the favicon :)

[randle]

Positive change - (and most of the "enhancements" they have made over the past few years I have disliked).

I'm actually beginning to prefer the overall look and fabric of the mobile results to the desktop.

[Dimitri]

will create a new category of job, favicon optimizer specialist :)