Welcome to WebmasterWorld Guest from 18.232.124.77

Forum Moderators: Robert Charlton & goodroi

Google Updates Search Quality Rater Guidelines, May 2019

     
3:18 pm on May 20, 2019 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:26249
votes: 999


Google has updated its search quality evaluator guidelines for May 2019 with its 166 page PDF

[static.googleusercontent.com...]

There are several places that have already reviewed the full document.

[searchengineland.com...]
[thesempost.com...]
[seroundtable.com...]

Some things to look into detail include the use of interstitials, especially if you're using them.

As usual, E.A.T. (Expertise, Authoritativeness, Trustworthiness) features, along with Y.M.Y.L. (Your Money or Your Life) pages.

Earlier stories
[webmasterworld.com...]
[webmasterworld.com...]
6:56 pm on May 20, 2019 (gmt 0)

Preferred Member

10+ Year Member Top Contributors Of The Month

joined:July 23, 2004
posts:595
votes: 101


It's still being said that the exact long-term effects of interstitials are unclear -- like all of the baked in blocking features in latest browser releases aren't any indication at all of the disdain shown by the end user --

Nobody clicks on this stuff any more, so CPM rules the day. People get tired of having to look at stuff they're never going to click on anyway, so it only stands to reason that the internet has to be as rude as possible by throwing that stuff out there any way.

Hope Google has a field day with their demotion of all of the modals, pop-ups, autoplays and other relatively script-kiddie minded garbage we see on the net every day.

Having to pay for impressions is a lot like having to pay your neighbours electric bill because you just happened to notice that he had his lights on the other day -- The sad part of it all is that you may be charged 10x for only looking in his direction only once --
12:02 am on May 21, 2019 (gmt 0)

Junior Member

joined:Dec 18, 2018
posts:41
votes: 28


Google isn't going to touch large brands because G's content farming is dependent on them. These rules are for 15 year old school kids trying to make buck or two during summer vacations.

System

12:12 am on May 21, 2019 (gmt 0)

redhat

 
 


The following 2 messages were cut out to new thread by robert_charlton.

New thread at:

Google Search Quality Rater Guidelines and the real world
https://www.webmasterworld.com/goog/4946479.htm [webmasterworld.com]


[edited by: Robert_Charlton at 8:34 am (utc) on May 21, 2019]
[edit reason] Split off two posts to new thread in Goog business [/edit]

9:35 am on May 21, 2019 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 11, 2000
posts:12340
votes: 400


I spent part of this afternoon looking over jenstar's SEMpost article, and will definitely read it again.

Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials
May 17, 2019 - Jennifer Slegg
[thesempost.com...]

Jenn has done so many articles on these Guidelines that I've come to feel she inevitably gives them an extremely close reading... She compares this year's guidelines with those of previous years, eg, and notes a big change this year in where the E-A-T guidelines are applied... in what types of material.

One major take away is that Google is moving a lot of the documentation in these guidelines away from using the term E-A-T, and instead changing many of the instances where it was used to the term “page quality” instead.

...and she cites, among other new content in the Guidelines on the topic, eg, this addition....
Remember that we are not just talking about formal expertise. High quality pages involve time, effort, expertise, and talent/skill. Sharing personal experience is a form of everyday expertise.

This, she comments (my emphasis added),
"definitely brings in line with the idea that some types of sites outside the realm of YMYL do not need to go through hoops to show off expertise, if it is obvious to the reader that the author has expertise from the content presented...."

I'd say that Google is also digging deeper for good content. I see this, on first reading, anyway, not as a downgrading of E-A-T, but rather as a more precise focus on how Google sees YMYL (your money or your life sites) vs sites (eg, hobby sites) requiring expertise but not, say, formal medical training. Comments I'm seeing around the blogosphere suggest that if you've got E-A-T creditionals, though, by all means still include them on your site. I would be looking for clear ways of referring to them in different types of content.

10:19 am on May 21, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Nov 13, 2016
posts:1194
votes: 283


Nobody clicks on this stuff any more, so CPM rules the day.

I remember the early age of Internet advertising, where advertisers were paying on a CPM basis, following the TV / Radio / New Papers model. Then Advertisers realized it was resulting in poor ROI, and so appeared pay-per-action (clicks, leads, sales, etc...) :)
10:42 am on May 22, 2019 (gmt 0)

Moderator This Forum from US 

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 11, 2000
posts:12340
votes: 400


Nobody clicks on this stuff any more, so CPM rules the day.

Just to clarify for those who are picking up this thread in the middle, the above refers back to mcneely's excellent assessment of interstitial ads and why we're still plagued with them... and it's one of the big areas in the guidelines, as Google would like to clean them up.

The other is the broadening of the E-A-T guidelines for expertise, shifting some of them more into quality. I can see that this thread is likely to jump back and forth between content guidelines and advertising guidelines... so I'm noting it explicitly, just in case the casual reader here might be confused.

10:46 pm on May 23, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:July 29, 2007
posts:2011
votes: 211


I would never pay anything but CPM for my ads anymore, the divide has grown between the cost of cpm vs cpc. It really depends on the ad CTR achieved by the site. Some sites generate so few clicks due to placement that you can still offer cpc value and not overpay for branding purposes.
3:22 pm on May 24, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 5, 2009
posts:1727
votes: 385


Talk about living in the past. How are these guidelines relevant in mid-2019? I mean, the keys are here to get that #1 organic result on page 2 of SERPS? I get that the pursuit of organic is worth the investment or time, or is it? Go look at the new mobile SERPS and then consider whether the time spent analyzing and making changing based on this document is actually worth it. Maybe a walk in the park is a better use of time. I'm a realist.
3:50 pm on May 24, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 30, 2002
posts: 2661
votes: 103


So has the emphasis shifted away from the simplistic "Wikipedia with a shopping cart and SSL cert" stuff that Amit Singhal was pushing as the Google idea of a "high quality" site a few years ago or is this whole E-A-T thing an attempt to get more geniune content than the production line spinning and "articles"?

Are there any indications that people are shifting away from Adsense to other means of monetisation due to adblockers and the like (YMYL sites) or do the highly concentrated content sites like the Clickfunnel sites qualify as these YMYL sites?

Regards...jmcc
10:14 am on May 30, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 23, 2004
posts:911
votes: 25


Remember PageRank? How everybody wanted to be an 8 or above? I had (and still have) an authority site that was demoted from an 8 to a 2 for some unknown reason (somebody paid G to move up the ladder maybe), and, after earnings suffered for about six months, I never stopped working as I usually did. Eventually made more than ever.

My point is that G continues to move the goalposts as the internet and society evolves. A decade ago, all I could hear and read about was the death of the desktop. Sorry, never happened. Same with G and the 'net.

Macbeth Quote (Act II, Scene I): "Out, out, brief candle! Life's but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing."