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Should I no follow the links?
I want to put what is effectively an ad for one of my sites on another of my own sites. It will be site wide or at least on most pages.
The linking site has a rich link profile, and has been up for over a decade. The site linked to is new and has very few links.
Code commonsense, link responsibly....Etc. Sounds almost altruistic... but is this linking responsibly or rationalizing the situation? I still believe that some basic principles in Google's Historical Data Patent were and still are implemented, and coordinated actions are one of the things they don't like.