Adding keyword for optimizing SEO?

[Runfun]

I've a question about adding a keyword to optimize rankings in search engines. The example is simple and I've a financial website about stocks but not in English.

So there are subjects with the title Apple, Amazon, IBM, Tesla, etc. My thoughts are that when I add the word stock it's better for SEO, am I right? Results should be:

Situation now -> after adding the keyword
Apple -> Apple stock
Amazon -> Amazon stock
IBM -> IBM stock
Tesla -> Tesla stock

In English the added word stock would come after the name of the company. In my language it's more used like "stock + company name". Should I use the most common use of the language or like the English language "company name + stock"?

I'm curious about the opinions about adding an extra keyword and maybe there are other advices. Thanks in advance.

[JS_Harris]

Are you a stock selling company? A stock advisor? An informational site? Do you sell product or are you after adsense earnings or? The answer to that will dictate your approach(and target keywords).

You need to focus on user intent and it's pointless to try and target intent that you cannot satisfy. You need to be mindful that your page titles signal what a visitor can expect to find, if they click on your title and not one of the others in serps. So what do your titles look like?

If your titles are simply "Amazon" then expect no traffic. Amazon what? You won't outrank Amazon for Amazon and you're not signaling what the user can expect and so can't possibly satisfy them. Even if Google gives your page impressions the CTR will be dismal, ie: no traffic.

If your titles are "Amazon Stock" and "IBM Stock" as you mentioned then that's a bit better, but think of the user intent. They may want to know the current value. They may want to buy stock. They may be looking for more information. These would be tough to rank for as well, you would be in with a group of banks and financial companies who covet these.

If your titles are more specific, such as "Amazon Stock Advice - Time to buy or sell?" then anyone looking for buying and selling advice, or price, may click. They probably own and so won't be interested in you if you sell stock, but they want info so if you have that this would be a good title.

My point is it's imperative that your content serves the user's intent and that your page title conveys that it will so that you get the click. Ranking for something and getting the click from search are two very different things. I know several awesome sites who get very little traffic despite being top ranked and I know of many sites who's content stinks but they get the click from lower positions thanks to titles.

Go for the keywords that best represent the content "intent" of your site and make sure the page titles convey that they will. I'm sorry to say but I suspect that "Amazon" and "Amazon Stock" are two keywords you can't easily satisfy. "Amazon stock advice" on the other hand, if you're an expert in the stock market then there's a better keyword target.

[lucy24]

Should I use the most common use of the language or like the English language "company name + stock"?

Use the form that is idiomatic for the language the page is in. Otherwise it will come out looking like machine translation, and you do not want that.

subjects with the title

What does “title” mean here? The <title> of a page? The content of headers within a single page? Linking text from your main page to various articles?

:: idly wondering what would happen if I woke up tomorrow to find that the word “keyword” had disappeared from the English language ::

[tangor]

Optimize for the user first. If that is done correctly it should eventually show up in better serps. Last thing you want is a dissatisfied user who immediately bounces!

[Runfun]

Thanks for the comments and my website has a community to talk about stocks and investing. So like mentioned above only using Apple in the title isn't enough. At this moment the titles in Google are:

subject + a standard phrase about investing in general + site name

I believe it would be better to avoid long phrases at the website and when users are posting at the Apple topic the title of that topic would be "Apple stock". In my language it doesn't matter much if you would say "Apple stock" or "stock Apple". Titles in search results would be:

subject including the word stock + the standard phrase + site name

Would you guys change all the titles immediately or a few to measure the impact of visitors from Google?

[tangor]

Pick 6 or so and try it out. Also be patient ... it will take at least three weeks to get any kind of reasonable data collected.

[Runfun]

I've picked about ten, few popular subjects but not ranking high when searching in search console and the others with lots of views but low rankings. I've also made two requests about indexing url's again so now I need to be patient. I've copied the subjects, clicks, views, CTR and ranking position of the subjects so I can compare at the beginning of April.