Sponsored content containing links?

[NatyMoon]

I'd like to know know where google stands on Sponsored Content that contain links. Do I need to label the content as Sponsored and use nofollow or no index tags in the code?

Thanks!

[engine]

Welcome to WebmasterWorld.
From Google's point of view, it will make no difference if it's sponsored, or not, it's a link, and should be treated the same way as if it were not sponsored.