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Re-establishing an Old Domain That Was Forwarded

     
4:45 pm on Mar 8, 2019 (gmt 0)

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2 Years ago I moved a site from olddomain.tld to newdomain.tld, did all the forwarding and used the move site tool on Google.

Now the owner of the site wants to re-establish the old domain (with fresh unduplicated content)while keeping the new domain

My question is will I lose any "link juice" (if that even still exists) but removing the forwards from the old site?

the new site is very well indexed by google.
1:23 am on Mar 9, 2019 (gmt 0)

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Welcome to the forum!

In effect you will have two sites. Kill the forwards and go from there ... unless I am missing something?
1:24 am on Mar 9, 2019 (gmt 0)

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Oh.... new "re-established" starts out at zero ... link juice? What's that these days?
1:55 am on Mar 9, 2019 (gmt 0)

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Just out of curiosity, what results, if any, do you get if you do a google search for the old domain name?
3:01 am on Mar 9, 2019 (gmt 0)

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if there were 301s from urls on the old domain to urls on the new domain, the new domain will lose the value of those links.
subject to relevance and other things, the old domain will pick up some of the value of those links which now get a 200 (vs 404 or 301)

if you want to retain the value of those links to the new site, you will have to work with the webmasters of the sites providing those links.

it's possible to continue to 301 specific paths on the old domain to the new domain i they are otherwise unused on the old domain, but this won't help for home page links.
3:02 am on Mar 9, 2019 (gmt 0)

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welcome to WebmasterWorld [webmasterworld.com], craigmn3!
4:17 pm on Mar 9, 2019 (gmt 0)

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Yes Google is still showing some links to the old site, but they are all forwarding to the new site

I was thinking of keep all the old 301's in place and simply removing the main domain redirect, and using a different navigation structure for the new site.

I expect the olddomain/new site will start from zero and have to work its way up. I just don't want to hurt the existing site. Thanks for the input...I think I see my way forward here
10:43 pm on Mar 9, 2019 (gmt 0)

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I expect the olddomain/new site will start from zero and have to work its way up.

One way you might help it is to put in some links from the new domain to related content that you will create for the old domain/new site. This would re-transfer some of the already re-directed "link juice" back again. Might be best to restrict this to a few links and create them gradually.
10:52 pm on Mar 9, 2019 (gmt 0)

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Meanwhile, pick and choose which redirects from Old to New you keep in play ... last thing you want to do is confuse g with circular redirects. They might not like it.

If it were me, I'd make a clean break and treat each as separate entities ... and avoid duplicate content!
12:52 am on Mar 10, 2019 (gmt 0)

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I was thinking of keep all the old 301's in place and simply removing the main domain redirect, and using a different navigation structure for the new site.
Are you confident that it can be done? There would need to be absolutely no overlap whatsoever: not just different pagenames but different directory names throughout the site. (I find it most helpful to act as if everything in the URLpath corresponds to a physical directory structure, regardless of whatís ďreallyĒ happening behind the scenes.)

That is, you canít have
example.old/directory/page1 >> example.new/directory/page1
example.old/directory/page2 >> example.new/directory/page2
alongside
example.old/directory/page3 >> no redirect
example.old/directory/page4 >> no redirect

or everyone including Google will get hopelessly confused. When redirecting, always work on the assumption that the redirect will stay in effect forever; even if itís been years, you canít put new content in
example.old/directory/page1
and abandon the former redirect.

Come to think of it, I did do this in a small way when I divided my personal site--but only with the /boilerplate/ directory which has always been roboted-out. Old boilerplate stayed on the old site; new boilerplate was created for the new site. It could never have been done with an indexed directory. You could also do it with invisible directories like /includes/ if you rashly used that name on both sites.
1:46 am on Mar 10, 2019 (gmt 0)

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Well if the OP is going to create a completely new set of URLs, then removing some of the existing redirects can't help, but could hurt -- unless the original backlinks can somehow be altered to point to some of the new URLs, which normally isn't easy to accomplish.