Welcome to WebmasterWorld Guest from 18.104.22.168
joined:Jan 18, 2018
[My] DA was good. But after this update, suddenly dropped.
Moz announced a significant update to their Domain Authority metric that will improve its ability to catch link sellers and other spammers. Domain Authority (DA) has long been used to calculate prices for links. This change may disrupt the traffic in paid links but it may improve its usefulness for SEOs who have longed for a more accurate measure of quality.
How to increase it?There are a lot of articles out there about how to improve your DA, but they're now outmoded and should be avoided like the plague. And improving your DA score is the wrong goal. Shift to building good sites that do well in Google. If MOZ got it right, that's what it's going to take to boost your DA, and that's what our forum is, or should be, about.
The Spam Score of your own site does not impact your DA. Rather, the Spam Scores of the sites that link to you impact your DA. You want a natural distribution of links, most coming from low spam sites, fewest from high.
This update addresses what I believe was a flaw in the previous version in that it used to use metrics of sites that ranked well, inadvertently creating a metric based on sites that use SEO tactics to rank rather than a metric of quality.
That flaw in the original design may have reflected Moz's former obsession with deconstructing Google's SERPs based on correlation data. And we all know how useless correlation data is, right?
joined:Mar 14, 2019
I don't know how you find time to worry about the arbitrary ratings of a 3rd party site.
"If your serp rankings and traffic are good but the DA falls in half I wouldn't worry about it too much."
joined:Nov 12, 2018