A very dramatic LOW CTR (0.3%) - Why?!

[medil0ne]

Hi Everyone.

I'm Mehdi. I have a small digital marketing agency.
One of the clients has a website with very terrible CTR (0.3%). They moved the website to WordPress recently and had a DDoS attack. But as you can see it's been like this for a while and I don't understand it really.
I could use any ideas or suggestions.

Check this please: [s9.picofile.com...]

Thank you in advance.

[BangkokBaby]

Their average position is so low that it's getting impressions and not clicks. Also could be un-engaging titles and bad meta description or lack of.

[phranque]

what happened to the site 6 weeks ago?

[medil0ne]

They moved the website to Wordpress. Lots of problems now.
We lost almost all the keywords.
They're working on CRM Softwares <snip> Office Automation Softwares <snip>. any Ideas?

[edited by: Robert_Charlton at 9:15 am (utc) on Feb 27, 2019]
[edit reason] Removed links, per forum Charter [/edit]

[medil0ne]

@BangkokBaby +

Thank you, But I don't think that's the case. It's been like this for a long time. See this report for the last 16 months (Image). They had good positions on high-competitive keywords in Farsi back then.

[edited by: not2easy at 3:51 pm (utc) on Feb 27, 2019]
[edit reason] Removed links, per forum Charter [/edit]

[tangor]

@medil0ne, welcome to the forums!

WP as a platform does not get as much love as most are susceptible to hacking, etc ... but more importantly WP is viewed as "for the masses" and "bloggers". Having survived a DDoS is not a good sign as that will have had an impact on the SEs during that period ... and they have notoriously long memories. These two things CHANGED the site significantly in the eyes of others.

However, the other aspect is the revenue hit and there should be other research into that. When the site changed over the WP did the content suffer? Meaning was it changed to "fit" WP? How was the old version presented? Static HTML? Has there been a change in protocol? (HTTPS for example). Also, since Farsi is indicated, is the geolocation having any impact on traffic/advertisers? Are the best paying ads not displayed due to sanctions, etc? The range of "what it might be" is immense. Can you help narrow things down?

[casperb]

You dropped from avg position 18 to 30, not alot of people click on position 30..
Migration failed :'( got all redirects setup correctly? Changed any content on those pages? Changed titles/meta descriptions?

[medil0ne]

Thank you,

There was a really simple obvious problem! Though I'm not that noobie :D
I didn't verify the HTTPs version. here you can compare the new data in HTTPs property:

http: [s9.picofile.com...]
https: [s8.picofile.com...]

and Thank you again.
<snip>

[edited by: not2easy at 1:07 pm (utc) on Apr 6, 2019]
[edit reason] Please See ToS [/edit]