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[edited by: goodroi at 4:03 pm (utc) on Jan 21, 2019]
[edit reason] Please no urls [/edit]
Having content that is so good it actually generates traffic in social media from real humans is what you want. Having content that is so good, the press reaches out to you for interviews is what you want. Having tools, interviews, reviews etc that are available nowhere else so websites link to you is what you want. You want a site so good it gets more than enough traffic without ever needing Google. It's not easy or cheap but its possible with hardwork and creativity.
Make screenshots. Draw on it. Shoot video and share your files.