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Hundreds of Long Tail Keyword Articles to Migrate to Q&A-like Pages

         

Zivush

4:43 am on Nov 19, 2018 (gmt 0)

10+ Year Member



I am working on a website that contains hundreds of articles with long-tail KW titles.
Each article actually answers a specific question. They used to drive traffic but since the competition becomes tougher in the past years they lost their ranking.
What I thought of doing is these steps:
1. Replacing these long tail titles with a Question Like Titles – Making these articles look like Quora’s or Yahoo Q&A pages. – However, titles become much longer than 60 characters..

2. Leaving the Meta description empty letting Google find and display what the reader is looking for.

3. Improving the articles – adding more questions in between.

4. Creating a separate Q&A category on the site for these particular pages.

All this above, instead of the second option which is - Merging or deleting articles (with 301 Move).

P.S. -
A. I see that Quora and many other forums rank for titles that are longer than 60 characters + without Meta Description at all.
B. On a certain search question Google knows how to display related pages (actually repetitive ..) in a list from these Q&A websites. How do they rank so good?

What do you think?

justpassing

9:10 am on Nov 19, 2018 (gmt 0)

5+ Year Member Top Contributors Of The Month



What do you think?

I think that you are not Quora or Yahoo. This kind of sites are ranking well, because Google has decided they deserve to (which is not meaning they are better than others, that is different subject). It's not because you'll try to do like them, that you'll get the same success or near same success.Try to do something different from the mass, to get notice. If you follow what others are doing, it means you'll always be "behind" them, which is the definition of following :)

By the way, the title and meta description are way less important for Google, than in the past. Google is (supposely) minding the real content of the page, and not only the title. So make a strong content, and this should do better than any tweak in the title or meta description. Titles are mostly for humans, and can improve (or not ) your CTR in the SERP. While keeping in mind that Google might alter your title, you need to keep your title simple, and direct. So that a human seeing it feels like the page will match his needs.

Zivush

9:34 am on Nov 19, 2018 (gmt 0)

10+ Year Member



@justpassing
Thank you for your answer.

tangor

2:52 am on Nov 20, 2018 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Content. King.

Refining and defining (and in some cases COMBINING) is not a bad idea.

However, the idea that "my content is as good or better than the others" does not always fly these days. BRAND makes a difference ... and sometimes BRAND is based on SPEND ... And historically we know that even those who DO spend are not always rewarded. Just something to consider.

Meanwhile, the old "granular long tail" pages are not working as well as they once did. After all:

Content. King.