Hi folks,
I need to tidy up a site that suffers (I think) from duplication problems due to 2 factors, hundreds of very similar products and faceted filter urls. I know how to use the canonical tag but need a bit of advice.
Problem 1
One product line comes in about 10 colours, 10 shapes and 10 materials, each product has its own url and near identical description, title and meta except for colour, shape and material. I am thinking of creating a master sku with variants, variants will still have a url but canonical set to the master sku url.
The site was originally setup to try and get traffic for things like red square metal widget on 1 page and blue round plastic widget on another etc, if I go to a master sku with a default colour, shape and material what should be listed on the page to try and get the page to rank for all colours, shapes and materials? Should all the options be listed like available in red, blue, green... etc?
Problem 2
There are many filters creating faceted links, at the moment if you hit red it shows all red widgets with its own url etc, should these all have a canonical set to the widgets category top page?
Again I need to reduce the duplication but still want to be able to have something that will rank for red widgets and red square widgets etc
Any advice would be much appreciated.
