Why Can Google Not Identify A Snippet Of Unique Text?

[RedBar]

My frustration at Google's inability grows every day.

Taking a snippet of totally unique text, say,12-15 words long, I am seeing spammy sites, especially Chinese and Indian, and finding my text on their spam-filled pages. Interestingly they carry no ads, simply text from other companies in my industry but at the same time seemingly trying to promote their own "construction machinery".

Why is it that when I use Bing/DDG/Yandex/Ecosia, not only am I listed #1, they do not have ANY of those spam-filled sites listed?

This is not a new site, it's corporate, yet fails to get much traffic from Google simply because Google seems to have decided my pages should not rank for my own unique text.

Talk about utterly borked!

[aristotle]

Being outranked by scrapers can be an indication that a site is under an algorithmic penalty

[keyplyr]

Being outranked by scrapers can be an indication that a site doesn't effectively protect itself from being scraped.

[RedBar]

Being outranked by scrapers can be an indication that a site doesn't effectively protect itself from being scraped.

Please explain!

Copying source text with cheap labour is extremely easy, what are you suggesting?

[keyplyr]

I wouldn't assume humans are copying your content keystroke by keystroke. That's unrealistic (although possible I guess.)

Scrapers are bots. There are hundreds of them. They can be blocked using a comprehensive approach of Blocking Methods [webmasterworld.com]

[RedBar]

Scrapers are bots.

Ok, I am going to ask the most dumbass question in the world!

Why would anyone want to scrape my sites to rank for "whatever phrases or keywords "?

These sites do not have any advertising on them, they have scraped specific info from other widget trade sites underneath their own product images of their machinery products.

Bizarrely they are ALL in my own industry YET I have never heard of any of them ... 50 years in my trade, I do not know them, yet there they are, and ALL Chinese and Indian.

However the question has to be, WHY does Google rank these sites for specific phrases yet NO other search engine does?

[keyplyr]

Well they want to rank for the same reason you do.

Some bots are purposed to scrape content. They return that content to utilities that create cookie cutter websites on cheap domains. They hijack your ranking. They then build additional traffic from various sources. When that is at an optimum level, they either stick ads everywhere or add alternative income sources.

Scrapers can also be used offensively by competitors to diminish your site's ranking while funneling traffic to their own interests.

IMO a site needs to be proactive nowadays to protect itself from various threats. The page I linked above discusses some of those threats and offers defensive methods to guard against them.

[aristotle]

Redbar -- To return to the your original question, you asked why your site is being outranked by scrapers.

As I said previously, one possibility is that your site is under an algorithmic penalty. This means that your site may have been penalized by google's algorithm, which would adversely affect its rankings.

[martinibuster]

Hmm... For some reason, the following isn't well known. But it should be.

There is a difference between the results from a search query and the quirk results from random strings.

There's a difference in how Google handles search queries and random strings of words. If it's not a search query, with an actual intent, then it's random strings, even if it's 12 words of copied text.

Using snippets of text does not result in ranked search results.

Long text snippets do not represent Google search results.

Those sites are not outranking you.

They are simply sites that have that random string of words on the pages. If it's not a search query with an answer, then it's a random string.