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Rebranding - using 301 - Do we need new content?

     
4:03 pm on Oct 29, 2018 (gmt 0)

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Hi, we are rebranding our website (same content, different URL)

We'll be using 301 redirects to direct the old pages to new pages on the new URL.

One question - do we need to use original content on the new site? Or can we copy/paste the old content from the old site?

Thanks
Spencer
7:58 pm on Oct 29, 2018 (gmt 0)

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WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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If the old site will no longer exist, e.g. all pages are 301 to new domain, then you do not *need* to change the content.

However, if some pages were doing poorly in the SERP, this might be an opertune time to freshen up that content.
10:03 pm on Oct 29, 2018 (gmt 0)

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If it's worth keeping, keep it. If it isn't, bring out the new broom.
3:21 am on Oct 30, 2018 (gmt 0)

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"broom" = furtive reference to witchery?
4:25 am on Oct 30, 2018 (gmt 0)

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Hee. No, just to sweeping clean.