joined:Jan 28, 2007
First I want to say thank you to all of you guys because Webmaster World is the place I made my first SEO steps back in 2007. So one big THANKS to everyone for making this place the best SEO resource out there.
During the years I have specialized in the local SEO - building and optimizing websites which are targeting local services + Location. Now I have a client with a very specific SEO issue which I've never faced before. The client is a local service provider which is targeting local keywords, e.g. "Keyword + Local Area" ( Plumbers in Chicago, Plumbers in Las Vegas..) and has over 200 similar location specific pages.
The problem is that the previous SEO has added crappy content to all of these location pages - most of them have spun content and only Area Name and few other keywords are changed. As you may guess these location pages doesn't rank very well in SERP's and doesn't offer a real value to the users (Google has specific algo. targeting these type of location pages and classify them as doorway). So I have no doubt that the crappy content needs to be replaced by high-quality, location specific content which will add value to the users.
But what I'm not sure is:
1) should I delete the old location pages (including URL's) and add fresh new pages with high-quality content
2) or to keep old URL's and just replace the entire content on these URL's? (because most pages already have backlinks pointing to them)
3) or maybe is better to start over - tell him to buy a new domain, create new pages with quality content and 301 redirect everything to the new domain?
I'm asking these because you know that investing in 200+ high-quality pages is an expensive project and if we just replace the old content and that doesn't help, that investment will be lost.
P.S: All location pages are indexed by Google but doesn't rank very well ( 2ond and 3th page on SERP's). As someone may say about lack of good links, I want to state - the site has more quality backlinks then most of its competitors and ranks pretty well for main keywords, just the location pages doesn't rank well.
Waiting for your replies guys,