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Schema markup and lower conversion?

     
5:03 pm on Aug 25, 2018 (gmt 0)

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Hello I was wondering if anyone has experienced higher or lower conversion on their site after implementing schema markup? Recently I added schema 'product' markup sitewide, whereas before the pages had no markup. That happened about 4-5 weeks ago, and Google Search Console already shows thousands of pages indexed with the product schema. At the same time my business has gone silent. No phone calls, no emails for most of the month of August, except for one burst of inquiries all at the same time in a 12 hour period.

GSC shows a big uptick in impressions and clicks to my site since July 29th or so, but a lower CTR overall. Google analytics shows steady traffic with no uptick (so GA and GSC aren't matching really). SEMrush shows strong placement. It could be seasonal, but I usually have a steady stream of inquiries even when it's slow. I am wondering if the schema changes could be the culprit since nothing else has changed on my site.
11:22 pm on Aug 25, 2018 (gmt 0)

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Beyond the normal reindexing involved when a major site update is done, I saw no change specifically due to adding rich snippets or schema tags.

Depending on your niche and what competitors are doing, there could be a SERP change. Using schema for products will change how Google sees your pages. Now the clear focus will be toward the products and the associated content.

Also consider there were 2 recent updates... the (ongoing) Mobile-first Index & the August 1st Core update. Either, or both of these could have affected your site's activity.
2:46 pm on Aug 26, 2018 (gmt 0)

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That's the issue keyplyr, my placement has improved since the end of July according to SEMrush and is quite strong. My traffic according to GA is steady, slightly up and definitely not down. It seems that whatever is happening is resulting in a lower CTR. Higher placement should result in more traffic, but it isn't and conversions are very low for this entire month.
 

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