Hello I was wondering if anyone has experienced higher or lower conversion on their site after implementing schema markup? Recently I added schema 'product' markup sitewide, whereas before the pages had no markup. That happened about 4-5 weeks ago, and Google Search Console already shows thousands of pages indexed with the product schema. At the same time my business has gone silent. No phone calls, no emails for most of the month of August, except for one burst of inquiries all at the same time in a 12 hour period.
GSC shows a big uptick in impressions and clicks to my site since July 29th or so, but a lower CTR overall. Google analytics shows steady traffic with no uptick (so GA and GSC aren't matching really). SEMrush shows strong placement. It could be seasonal, but I usually have a steady stream of inquiries even when it's slow. I am wondering if the schema changes could be the culprit since nothing else has changed on my site.