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i've heard some people discussing an invisible penalty before
joined:Dec 28, 2016
but for the last couple of years google has given me less and less traffic with every passing month. i've never had any warnings in the search console.
Can I assume a couple of things? You have a UK owned site and possibly UK hosted although I haven't been able to conclusively prove that one as yet?
Possibly the majority of your traffic used to come from the US and Canada yet that has reduced dramatically the past couple of years, maybe up to as much as 75-80%?
Does this ring any bells?
So do you reckon changing over to a .co.uk domain might actually help?
it might matter to google when it comes to localisation, though. they look where the site is hosted, so they might look where the domain's contact details are as well
...for the last couple of years google has given me less and less traffic with every passing month.I think that's true for most older sites. Many reasons for it. The most prominent being there are more sites, a lot more.
but it's almost as if there's an invisible penalty on the site which cannot be liftedBefore you migrate to a new domain, can you just run a brand popularity test? Compare the number of times people search for the brand/domain name of the websites ranking in the first-second page and compare that to your own.
i'm almost looking forward to getting a proper job now