Serps in Chrome 68 different from Serps in the other browser versions

[Andrew78]

Hello,

two Android mobile phones, both LG, both searching by Chrome incognito mode (always deleting all data). One made the update to Chrome 68 the other didn't. In Chrome 68 I'm seeing different Serps, sometimes they vary slightly but sometimes, with some of my sites, I see fairly competitive keys on first page on Chrome 68, but even on the 3rd page using the previous version. I search from Italy but also on English serps, setting country and language. Can you confirm this?

[keyplyr]

Yes, search results are customised to each user. Artificial Intelligence (AI) is playing a more significant role in determining user intent.

Chrome will also pass on account info, including history even if you have deleted your history. [webmasterworld.com...]

[Andrew78]

Hi,

thanks, yes, I knew about that, what I meant was if now there was an update of some ranking signals that maybe has yet to be implemented on older versions, and maybe they are just making some tests only on Chrome 68, since I never saw so big a difference from two mobiles. And by the way, since the other one is my wife's, actually what I searched there was not what she is insterested in, since she never searched that kind of terms that I typed, so it was more "virgin" than mine, and the higher positions I saw on her mobile. I checked Ahrefs but it still gives me a position updated more than one week ago, so a lower one for both serps.

[keyplyr]

IMO relying on keyword searches for definitive answers are over. Keywords are one of many factors considered.

So, using a different browser, a different device, a different account all add additional metrics, so accordingly will return different results.

[Leosghost]

IMO relying on keyword searches for definitive answers are over. Keywords are one of many factors considered.

So, using a different browser, a different device, a different account all add additional metrics, so accordingly will return different results.

If more people understood this, amongst other noticeable effects, the Google update threads would be considerably shorter :)

[Andrew78]

I make it clear: I understand all that you said, I always knew that, of course if you search logged in the results might be a hell of a difference, but that was not the case. I've also seen like the second search you do for the same term returns almost always a slight difference, like if Google was thinking "if the user did not click on any of the results let's show them different ones" , ans many other things, like G collecting data even on incognito mode ect. My doubt was just about some ranking signals implemented only on Chrome 68, that was just a supposition, I have no way of telling that what I'm seeing is not influenced by other factors, but surely, given some discrimination like the secure warning shown only on Chrome 68, one might think that this might be the case also for some ranking signals.

[keyplyr]

Well that's part of the story. Doing Google searches using Chrome is yet another factor to customize the results.

When you do another similar search using Chrome, your history also becomes a factor.