Google Updates and SERP Changes - August 2018

[yollo03]

System: The following 2 messages were cut out of thread at: https://www.webmasterworld.com/google/4909313.htm [webmasterworld.com] by robert_charlton - 3:47 am on Aug 1, 2018 (PDT -8)

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HERE WE GO! Get your sit belts on:

Google Search Algorithm August 1st Update Rolling Out Now; Might Be A Big One
Aug 1, 2018
https://www.seroundtable.com/google-search-algorithm-update-26141.html [seroundtable.com]




[edited by: Robert_Charlton at 11:57 am (utc) on Aug 1, 2018]

[BushyTop]

Rumours of a roll back... anyone seeing this?

[thinktwice]

Party at my house if there will be a roll back...

[BushyTop]

I'm hopeful too.

I saw this [seroundtable.com...]

[heisje]

Mostly zombie traffic here.
.

[mosxu]

After every update we loose a share of the pie and we hope will get it back.

Buyers quotas seem to only get smaller

[JesterMagic]

"You ever been driving down a highway. cruising along at 72, when some car pulls up on you at 74, so you step it up to match him and he steps it up to 76...pretty soon you're both tearing along at 90mph....that's called competition and it's how people actually win and lose in the serps and life. Never forget that someone is always waiting to eat your lunch."

Until the cops come and take your lunch and your car and your both left with nothing.

To continue this analogy... no one is exactly sure how to make the car go really fast as it does not come with an instruction manual. Some people hit the brake by accident and slow a bit, others put in the wrong type of gas and/or fiddle with the air to fuel mixture resulting in very little increased speed. A few use the wrong gear and never seem to go faster than 50. Every now and then someone gets all the variables right and zooms ahead but then the car gets upgraded and they find themselves stuck at the side of the road again.

[Leosghost]

I think that the car owners are all supposed to pay a "road toll" to Google ( adwords ), if they want to be able to drive ( somewhat ) consistently ;)

[yollo03]

One of my keywords recovered but I cannot say this is due to a rollback. It will take more time to see whether they are reversing that core update.

[Robert Charlton]

Rumours of a roll back... anyone seeing this?

Well, I've seen one poster who kind of went way overboard posting in every thread we had on the topic that Google was ruining him, and then an hour or so later posted that a keyword of his reappeared and he thinks Google has realized how bad their first results were and rolled it back.

From what I read, no other posters on any of those threads appear to have seen a rollback... so I'd take this as premature and consider the report anecdotal.

It is normal on some kinds of updates that Google will go too far in one direction and then recalibrate. Keep in mind that this affected a huge number of sites, so whether up or down, chances are there's always going to be someone else who also went in that direction. I'd wait for a larger trend.

[BushyTop]

@Robert Charlton :(

[yollo03]

I also wanted to share something I discovered. A brand new website, ranked at 17 million (alexa) is ranked way above me by over 8 pages. It does seem that the core update did de-rank websites by domain. If in theory you launch a new website with similar content you will outrank many websites just because you are new. Is anyone else seeing new websites that were just created in the past 3 months with little pages outrank them? It also confirms my theory that this is an algorithm penalty, which cannot be recovered until it is lifted. Any opinions?

[Robert Charlton]

bushytop... Sorry if you're disappointed. I see you cited Barry's post at SER. Keep in mind that Barry based the upward movement he reported, along with the quote, from this forum: "It seems Google has turned back the August 1 update? My pages are back to pre August update."

I should add, also, in this particular case, that while I'm always sympathetic to legit webmasters losing traffic, I'm not sympathetic to the barrage of shoot from the hip posts this poster flooded the forum with.

[massimodefilippo]

Penalty algorithm?
In Italy almost all medical website lose since 50 to 90%.
This is a bug!

[BushyTop]

Hey @Robert Charlton.... its not your fault...

I am frustrated though. I want to get over that i am being as objective as possible - but this update really has returned the worst results I have ever seen. (and i've been around a bit)

It really surprised me that G Liaison asked for examples where 'webmasters were disappointed with the results'. That isnt normal. They must be aware of the general feeling around this update.

[yollo03]

@massimodefilippo It cant be a bug if new websites in the same niche outrank older websites with a lot more content. To me this means the algorithm penalized older websites for whatever reason so you cannot recover until the penalty is lifted. This also goes in line with what google said that there is no fix for it. The decision to de-rank websites while newer websties with less content get the upper hand is truly pathetic. This is not just in the med niche, its in multiple niches.

Moving forward, the only way to do something is to publish new content and see how it is ranked in google after a few weeks. I am doing it right now, too early to conclude anything.

[massimodefilippo]

I understand, but I see even old website very bad overperform now.

[Leosghost]

It really surprised me that G Liaison asked for examples where 'webmasters were disappointed with the results'. That isnt normal. They must be aware of the general feeling around this update.

I wonder when they ask what webmasters "think about a particular update" like this ( or when they have asked for any feedback, anywhere, in the past ) if Google are not merely wishing confirmation that they "hit the targets" that their tweaks were aiming for.."Targets" in that sense being increased revenue ( which takes them a while to notice ) and also the types of sites that they wished to either lift up in SERPs , or let fall lower in SERPs...Similar to webmasters using "dissallow" on their links...saves G the effort of looking themselves ..

[renatovieira]

Today my traffic is bizarre. In 30 minutes I had 18 clicks.

WTF ?

Since 2013 I've never seen this.

Game over for me too?

Tourism, USA

[heisje]

I am currently searching specialist financial services, as a private consumer not as a webmaster -my properties have no connection to finance- and it is impossible to get the exact information I need, even through ads. Tried Bing, even worse, as expected. I do recall the times when it was comparatively easy to get what was required - these times are long gone.

Shortcut to marketplaces for e-commerce and niche directories for everything else. Where they do exist anything else is little more than a waste of time. Search engines are becoming increasingly irrelevant. They have brought it to themselves by degrading their core product, search. Yahoo, anyone?


.

[Leosghost]

Shortcut to marketplaces for e-commerce and niche directories for everything else.

And yet..I would have said that the sort of site that massimodephilippo describes was a "niche directory" ( with presumably affiliate revenue from the doctors in his "listings" from "the click throughs" to the doctors pages or phone calls to their offices ) but he has had large falls, as have many other sites in various verticals that have "a directory model"..

Ecom traffic sent to "market places" ..yes..for those whose sites are selling what is also available elsewhere..sites selling unique items with their own "brands"..and who do not sell elsewhere ( other than their own site(s) , and who do not use "affiliates"..have not dropped IME..They have stayed steady..But ..many ( not all of them ) also buy adwords..

[samwest]

Just ran a two day experiment on a vacuum niche with potential volume. Withing two days my test article ranks on page 1 for several variations of the target query, so yes, there are still opportunities out there. Some variations have it at #1.

[penitentman]

Current Zombie index is high. Conversions terrible the last few days. Algo seems to have gotten better at delivering junk traffic and tire kickers..

Zombies since Friday on my end as well. Probably a little refresh going on. I had amazing conversions on Aug 1 (Day1). I was overjoyed, then trepidation set in. Knew it won't last and sure enough... Haven't been as good since but the past few days have been the worst. Need to check search console to see if my kw's and geo have changed.

[Milchan]

im still confused as to what google are rewarding here - I was just trying some test searches and ran a search for a basic keyword combo and found number one position was tripadvisor (thats expected as they seem to top everything in travel now even though they dont offer really any content and are basically just a directory listing of tours) then the no 2 was a relevant result but not good content on a site that was incredibly slow to load but I can even accept that one - it was relevant but the 3rd result was actually in a completely different language to what I was searching for apart form have in the title !KEYWORD HERE! in the first part. How on earth can google be serving me results in the wrong language! And to make things worse the actual page in the wrong language looks like it was built in the 1950s - its beyond terrible. I just dont get what this update has done at all still.
The only thing im holding onto is that im getting some conversions recently that is keeping me going but I cant even tell you why anymore.

[Halaspike]

It does seem that the core update did de-rank websites by domain. If in theory you launch a new website with similar content you will outrank many websites just because you are new. Is anyone else seeing new websites that were just created in the past 3 months with little pages outrank them?

This observation is 100% true. I've been seeing websites that were created 3 months ago, doing very well in some niches, like the entertainment niche.

[Mentat]

I the automotive area, I see two evolutions:
- a lot of boxes from Google (with specifications), some really bad => long tail traffic is affected a lot.
- the intent slider is now heavy toward buying. If you try to find something about a car, most results are now classified sites.

[BushyTop]

Our conversions are great at the moment, and traffic seems steady (ish) - We've lost around 20% organic and picked up 15% direct - But like other members here, i'm confused as to what this update is rewarding. I see a mixture of old and new domains coming through. I see slow loading sites. I see pages with no content whatsoever - pages with lots of content and pages overly optimised. I see alot of link schemes, EMAT from truly horrendous domains, but none of it is consistent. Each vertical is different.

I hate to say this, but my only strategy isn't going to deviate. For better or worse, i'm going to keep doing what i am doing and hope for a reversal. I would never normally say that, but based on these results, I cant believe that this is going to stick around for long.

[Martin Ice Web]

Regarding all the shatter about medical sites been hit with this update.
I just noticed that in google merchant center is a news ( jaahh is from juli 2018 ) but it says

Die Google Shopping-Richtlinie zu Gesundheit und Medizin wird sich im Juli 2018 ändern. Nach der Aktualisierung müssen Händler keine Zertifizierung mehr für die Werbung für medizinische Geräte beantragen. Lokale rechtliche Einschränkungen für Medizinprodukte müssen weiterhin beachtet werden.

It means that you now can buy ads from google shopping without approveal for medical itmes.

Upps! This means there are millions of new ads customers for google now! How do we get them to buy ads?

[RedBar]

I cant believe that this is going to stick around for long.

Then I'm sorry to say that you may be disappointed!

Why would Google change its strategy when it is probably having THEIR desired effect of driving companies to AdWords.

Think about it, Joe Public is that used to using Google and clicking on its ads that the majority of JP is probably totally unaware of the SERPs mess. Sure deliver garbage "unrewarded" sites top spots for those who do look at those results, JP will soon say "the ads are better" and not even bother with looking at the SERPs.

Google has not been a search engine for a long time, it is a shopping channel just like Amazon and Ebay, Google does not want to serve anyone quality results simply because it would be like "giving potential sales away".

And forget calling it the "medic" update, I'm seeing it across many different sectors, I would suggest "directory update" since many affected sites, whether directory specific or sites with lots of quality niche information which could unintentionally to an algo, appear to be directory sites ... they are like that because it is an efficient method of constructing a site with many different products and its related information.

It's been said before however listen this time, Google is not your friend, it is your biggest competitor and has been for several years now.

[arunpalsingh]

JP will soon say "the ads are better" and not even bother with looking at the SERPs.

I doubt JP even differentiates between the two that specifically. For them, those are just clickable links to the desired destination.

Google is on the way to becoming Classified Ad site.

[yollo03]

semrush is picking up volatility in UK database. Anyone is seeing any ranking changes?

[Martin Ice Web]

semrush is picking up volatility in UK database. Anyone is seeing any ranking changes?

yes, in germany and not for good so far.

[RedBar]

Google is on the way to becoming Classified Ad site.

Surely it is, or almost is already?

I have been posting about this since last year and the noun everyone needs to comprehend fully is localisation.

All of my sites are non-US business registered and non-US hosted and all the .coms have been affected, some having lost 75-80% of their traffic and nearly all having been replaced by US business registered and hosted sites.

Why does this matter? Google wants the local results in its SERPs in order to sell AdWords to those local businesses. In its national SERPs Google can sell AdWords to national companies yet for local results, and for searches that Google currently has no sales offer, it wants local results which they can sell to locals to compete with each other.

Google is not interested in your, or my, national directory or product site, all you, and me, are doing is competing with Google for the same advertising Dollar therefore why should they bother with our sites? Just check a few of these so-called "unrewarded" sites, they're mostly utter garbage however I'll bet the ads on the SERPs page are usually spot on.

I have seen immense changes in its SERPs this month, not only to my sites but also to huge US company wholesale importer and distributor sites some of which have lost 50% of their regular traffic.

Re-read and thoroughly digest the above, I could go into more detail however understanding what G is doing and why ought to help you think more like it is doing and how it is doing it thereby, hopefully, giving you an idea of which way forward you may need to go.

Personally I am not actually altering any of my sites however I shall be focussing them differently, in other words my stategy will be changing.

[HammerDown]

Good news for health sites like me worried about lack of E-A-T tweeted by Glenn Gabe.

via John Mu of Google about "Creator Reputation" & the 8/1 update: Don't get confused by the QRG. We don't have a list of authors ranked by reputation. Our algorithms aren't checking the reputation/authority of every author on the web & using that to rank your site: [there's a Youtube video but I've been asked not to post links]

[thinktwice]

If EAT does not mather, then what the hell is this update about?

[BushyTop]

@redbar studies still show the contrary though. Consumers are far more trusting of an organic result than an ad.... so Google still has to and should tip its cap to organic - otherwise it will lose searches to Bing.

All this BS about Google being too big is nonsense. Brands dominate and fall away if they don't keep up with the times...Remember Nokia?!

[Dimitri]

Consumers are far more trusting of an organic result than an ad....

If they succeed to differentiate them! At Google's SERP, it's more and more difficult to make the difference. I know plenty of people who do not realize the first links are ads!

[RedBar]

studies still show the contrary though. Consumers are far more trusting of an organic result than an ad.

Really, where? I'd like to see that report.

I'll give you a small example of what has changed. I live in a very small market town, the scond-least populated area of the UK yet nearly every small business now has a website.

So what, one may ask? Sure the larger ones have their bespoke brochure and ecommerce sites yet 90+% of all the others have business FaceBook pages and Joe Local is interacting with them and most people I have spoken to have a very positive attitude towards a free FB site.

FB business pages are one of G's biggest competitors, localisation is one of the few ways G can fight against them, against Amazon and against Ebay, it gives them a chance, a possible foot in the door.

Local is where the battle is for many businesses now, sure there is specialised stuff on Amazon/Ebay/SERPs that a local shop may never consider stocking, yet many of our local shops are surviving and thrivin despite this.

[mosxu]

Via Adwords Rep:

50% of sales come from Google shopping
30% top 3 text ads

20% whoever

[Halaspike]

I have been posting about this since last year and the noun everyone needs to comprehend fully is localisation.

All of my sites are non-US business registered and non-US hosted and all the .coms have been affected, some having lost 75-80% of their traffic and nearly all having been replaced by US business registered and hosted sites.

Facts right here, results are now strongly localized.

That's why when adding a site to search console, you will be asked to choose a country where you want to target.

Looks like new sites that were created some months ago that are performing well in some niches are using the targeting tool in search console.

[edited by: Halaspike at 5:18 pm (utc) on Aug 22, 2018]

[yollo03]

My website is US registered and US hosted and I got hit by the update so I have no idea what you are talking about.

[Halaspike]

@yollo03 a US registered & hosted site won't be taken more seriously than a site using the targeting tool in search console to target the US.

Sites that have outranked you are probably using the targeting tool, you might as well use it too if you want your target audience to be US

[RedBar]

My website is US registered and US hosted and I got hit by the update so I have no idea what you are talking about.

Then try re-reading my posts and understanding localisation plus you obviously also missed this:

I have seen immense changes in its SERPs this month, not only to my sites but also to huge US company wholesale importer and distributor sites some of which have lost 50% of their regular traffic.

Which bit of that do you not understand?

I am talking about USD 1+ Billion companies, not USD 1+ Million.

[HelenOfTroy]

So Google AdSense have thoughtfully sent this email:

Dear Publisher: It looks like your AdSense earnings have dropped recently, and you’re missing out on revenue. But don’t worry: we can help. Share the main reason for the slowdown with us and we’ll be in touch with some help to get you back on track.

Dear Google: The reason AdSense revenue has dropped is because you've cut the legs from under my site and my traffic has fallen by 70%. Duh.

[aristotle]

via John Mu of Google about "Creator Reputation" & the 8/1 update: Don't get confused by the QRG. We don't have a list of authors ranked by reputation. Our algorithms aren't checking the reputation/authority of every author on the web & using that to rank your site:

Years ago google tried to use an "author tag" to identify qualified expert and authoritative writers. It was a magnet for spammers and the project turned into a fiasco and had to be abandoned.

An earlier failed google effort at identifying authority was the google "knol".

So Google has recognized the importance of expertise and authority for a long time. But by its nature it's a very difficult thing to determine, as those earlier failed efforts show.

[HammerDown]

If EAT does not mather, then what the hell is this update about?

Much too simplistic opinion but mine nonetheless: I think there was some significant tweaking of the algorithm synchronized with a manual rewarding of a handful of sites. It perfectly explains what happened in health (if the E-A-T theory is BS).

[EditorialGuy]

I think there was some significant tweaking of the algorithm synchronized with a manual rewarding of a handful of sites. It perfectly explains what happened in health (if the E-A-T theory is BS).

Or maybe it's just the types of inbound links that the health sites are getting. A site like WebMD or the Mayo Clinic will attract plenty of links from sites that have solid reputations and track records, while a health site cobbled together by someone with no credentials is likely to rely on low-quality links (such as those from PBNs).

[BushyTop]

@redbar Alot of Digital Marketers believe that Ads are having a huge impact on their CTR organically, but the truth is much more nuanced than that.

Sure, ads CTRs are becoming more prevalent, however, Organic still dominates [imgur.com...]

And further more, searchers within the 18-35 year age group are even more less trusting of ads.

Additionally, there has been an increase of Ads targeting branded search terms since 2015, which has inflated the industry wide paid CTRs growth.

There is still hope for organic at the current discourse. However, if Google continue to add more ad results, then that might of course change that behaviour.

[seo21]

Ive got a UK lead-generation website targeting just the UK but it's on a dot-com domain. The root domain has been page one on google.co.uk since February 2017 and generally in position 1 with 40,000+ search queries per month. The August update hit it hard and its now position 65 on Google UK and traffic dropped by about two-thirds. It looks like competitors that have gained are all .co.uk domains.

But on Google.com (USA) its still in Position 1 even though the site doesn't even target the US.

Is this normal? Its a gamble but should i change the domain to a .co.uk?

[RedBar]

Sure, ads CTRs are becoming more prevalent, however, Organic still dominates

I'm not saying that graph is incorrect per se simply because not everyone is shopping, for which ads are generally aimed at, plus the deterioration.of the Google SERPs could lead to a higher general CTR since people are being unable to find what they are seeking.

If all the above-fold stuff that Google does did not work, they wouldn't do it.

I tell you what, as an experiment clear your cache and try a few searches based upon where you tell Google your location is. I've done this loads of times over the past couple of years and it has been very revealing as to what they are doing.

Google's SERPs are directed towards Joe Local easy peasy land.

Here's a true story from yesterday. I was checking the logs for a hotel site I run and one visitor on an Android phone had 839 previous visits! How much garbage is on that phone and how slow is it, but at the same time when people operate devices like this it's no wonder G has so much data with which to work.

[arunpalsingh]

Earlier Google had Ads which looked different from SERPs.
Now, these have same display as SERPs with only differentiating feature being small [Ad] text on the left side and I am sure many people are clicking them thinking them to be genuine results. {I doubt though how many of them are concerned about the difference}.

Not only this, these Ads follow you to the second page too.

That's a lot of push for ads.