joined:June 28, 2018
couple of questions regarding schema markup and its possible effects on SEO.
I have a magento that uses schema markup that says we are LocalBusiness type entity
I have competitors that use schema type Organisation and they come ahead of me and seem to do better in more 'general' keyword terms - where my long tail more specific searches sometimes do better than them (of course there im not saying it is just schema that is responsible for this , but im asking about that area for feedback)
Does anyone know or think if the use of Organisation or LocalBusiness can have an effect on how and for what for you appear in the SERPs?
Also a seperate but related question, some months ago I merged my blog.maindomain.com wordpress site that was used for articles to be intergrated into maindomain.com/articles - but in GSC those wordpress pages show as having Organisation markup (not local business). So i have a mix of about 370 pages with LocalBusiness markup and about 40 with Organisation.
Could mixing types like this have an confusing or negative effect?