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Same position, decrease in CTR

11:33 am on Jul 6, 2018 (gmt 0)

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I've got a website which, apparently and according Google Search Console, keeps the same average position in SERPs in the last month (please see the attached image).


However, the average CTR has been decreasing for the last days, and I wondered the reason of this. A change by Google in the appearance of the SERPs? Other competitors with more attractive snippets?

Any tip is welcome.
10:02 pm on July 6, 2018 (gmt 0)

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Depending on where your audience is... long holiday weekend in the US might be a factor. It is in general vacation time in the northern hemisphere.

See broader discussion of the effect of the current vacation and holiday season in our monthly Update and SERP thread [webmasterworld.com...] which is generally where we discuss traffic issues. You are not alone.

5:25 am on July 7, 2018 (gmt 0)

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G is always fine tuning the product since the advertisers are becoming more sophisticated and demanding for accuracy. This might be a product of that behind the scenes activity showing up in your results.
11:15 am on July 8, 2018 (gmt 0)

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Google's search console never seems accurate to me.

That being said, average position also means very little.

If you're high in a search which gets 5 millions hits per month, but low with another term which gets 5 hits per months, and you were to flip the switch and be high in the low hitting term, and low in the high hitting term, your average will be the same; but your traffic may be completely different.
12:04 pm on Aug 4, 2018 (gmt 0)

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I have just started another thread on a similar subject. My CTR has tumbled, because of unwanted search impressions in other countries, that would not previously be included.
India is the main one.
My target audience is UK, with a .co.uk domain.
I have lost rankings and traffic, even though my UK audience CTR has remained constant.