New User from GB
joined:July 1, 2018
I run a business selling IT products, so the majority of the items we sell receive high search volumes each month, such as ipads, laptops, etc.
We have 16,000 products listed and the website has been live for 9 years. When I took it over the business we were getting around 500 users a day on the website with the usual mix of good traffic and rubbish. But with a very low conversion rate , less than 1%, things needed to change to make it pay. For 8 months we have worked on the site updating the site map, ensuring cononicalisation was in place, ensuring Google is indexing it (so far 12,000 pages index) and a whole host of technical fixes and changes to the layout.
The result is we still only have 500 users a day with the same conversion rate
I'm using SEMRush to monitor the site and at one point also used MOZ, Im now stumped as to where to go next.
We brought in a SEO company and carried out all of there recommendations.
We know we have a page speed issue, which we are investigating and I know the product descriptions and product titles are rubbish, so I'm trying to fix them. I suspect the poor descriptions and product title could be a major factor.
Is there a chance Google doesn't like the site as a result of 9 years of poor content and technical errors or do you thinks we may have something more fundamental wrong?
I appreciate you thoughts and advice.
Jago - a very frustrated person