joined:Jan 19, 2017
System: The following message was cut out of thread at: https://www.webmasterworld.com/google/4899136.htm [webmasterworld.com] by robert_charlton - 3:53 am on May 17, 2018 - (PDT -8)
Did anyone see the article on Search Engine Roundtable about Google's statement that personalization of search results is really "very light"? It goes on to say "Most people searching in the same language and same location will see largely the same things. Location and language are far more influential about why results differ."
That goes against the common belief here that it's all based on search history, likes and dislikes, and so on, so no two people see the same thing in the SERPs. Apparently that's just not true, according to Google. Google: Personalized Search Results Is "Very Light" May 16, 2018 - by Barry Schwartz
[edited by: Robert_Charlton at 12:06 pm (utc) on May 17, 2018]