Penalization for too many banners

[analis]

Do you know how penalization works for too many banners or wrong positions?

[Travis]

By banners, I guess you mean "ads" ?

Are you worrying, or victim of such penalization ?

I don't know if there are guidelines somewhere, but basically, I would say it depends mostly of :

- the proportion of ads "surface" compared to the content one,

- does ads push the content down,

About placement, beside pushing the content down, I don't know if Google is also penalizing "misleading" users, but I guess so, and if not they should.

After all, all this is based on the user experience. So, common sense should help.

[EditorialGuy]

Also, it isn't a penalty (at least in not the way that Google uses the word "penalty"). It's an algorithmic ranking adjustment. Here's some background:

Google Page Layout Algorithm History
[searchenginejournal.com...]

[Travis]

About automatic page layout algorithm, can we trust the "fetch as Googlebot" from the GSC ? I mean, it shows how Googlebot saw the page, for mobile/desktop . Can we be sure that this is what is used for a page layout analysis ? My worry is that some CSS3 / HTML 5 elements, if badly interpreted (old parser) can render the page layout wrongly.

[Steven29]

I've been seeing a trend where more and more websites are moving the banners from loading before the window loads.

Sure this gives you better "stats" for your downloaded and window loaded times.

What are the downsides of doing so? Less potential impressions?

[robzilla]

My worry is that some CSS3 / HTML 5 elements, if badly interpreted (old parser) can render the page layout wrongly.

Googlebot is based on Chrome 41 [webmasterworld.com]

What are the downsides of doing so? Less potential impressions?

Presumably, yes. Also, while the speed stats might look better, perceptually the site might appear to load slower because the ads fill up the page later than they might otherwise, so I'm not sure that's always a good idea.

[analis]

if an advertising banner is display: none; in desktop and visible on mobile google can see this thing?

[keyplyr]

Of course but but the evaluation is based on display, either desktop or mobile.

[Travis]

Be careful with display:none. Verify using the network inspector of Chrome or Firefox, that the ad is effectively not loaded.

[analis]

I do not use display: none on the div but I use it with the name of the banner ad.


300x250 above the fold on mobile penalizes?

[Travis]

300x250 above the fold on mobile penalizes?

It depends. Is there content above the ad ?

[analis]

H1 title

[Broaster]

So you cant have a banner ad?