New Google Image Search interface

[Travis]

I see a brand new Google Image Search interface on desktop, similar to the one available on mobile devices.

It's cleaner, and more appealing. I think it can be profitable to both users and publishers.

I have a surge of visitors from Google Image Search, this is how I found out.

[keyplyr]

Looks the same as it has for weeks. It changed it's presentation for me around the end March 2018.

[MrSavage]

Is the new one you're talking about with the shopping ads above the image search results? I've seen that one from time to time lately.

[keyplyr]

Hmmm... I've never seen "shopping ads above the image search results"

You do understand that since AI has been employed, our results from any kind of search are more individualized.

[MrSavage]

Oh that's a good one. I'm one of the chosen few to see shopping ads above image results. Or...perhaps I'm one of the rare people here who uses Google as an end user and not some type of SEO scientist.

[Travis]

I mean, on desktop, the images search results page, looks like the one on Mobile, which is similar to Pinterest. Under each thumbnails, there is the title of the page, from where the image is coming from. And when you click on a thumbnail, a box opens in the middle of the page. This box has a vertical layout

Image
Site Name
Page Title
Similar Images

and on both sides of this box, there is the previous and next image, thumbnails, with transparent effect.

[keyplyr]

Yes, it has looked like that for a few weeks from where I'm at. These updates seem to happen in different geo regions a bit at a time judging from the last one in January.

[rustybrick]

You are seeing this? [seroundtable.com...]

[Travis]

You are seeing this? [seroundtable.com...]

Yes, this is it ! This was what I saw all day long yesterday. But today, it 's the "old" interface again.

[keyplyr]

Over the years, there have been endless reports of Google testing different layouts or presentations, often to just specific geo regions.

[Travis]

I hope this one will become the official interface. I like it very much. As I said, as a user, it's very pleasant, and I think that publishers are better exposed.

[lucy24]

OK, never mind the user interface. Has anything changed in the way they (pre)fetch or (pre)load images? How about the page the image “belongs” to? Will we notice anything different in logs?

[Travis]

As I said above, I notice a significant increase of visitors from Google Image, this is how I found out that the interface has changed. Also, I think that the publisher of the image has a better exposure. Also, with the title of the page under each thumbnail, I think this can encourage people to visit the page , to learn more.

[keyplyr]

I've seen approx 8k to 10k visits per day referred from Google Image Search. This hasn't changed. About 20% to 30% then go on to other pages. I always thought those were pretty good numbers being I'm not really an image gallery type site.