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Google to discontinue goo.gl on March 30, 2019

     
10:35 am on Mar 31, 2018 (gmt 0)

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Starting March 30, 2018, Google will be turning down support for goo.gl URL shortener.

From April 13, 2018 only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in csv format for up to one year, until March 30, 2019, when Google will discontinue the goo.gl console. Previously created links will continue to redirect to their intended destination. Goo.gl will be replaced by Firebase Dynamic Links [firebase.google.com] (FDL)

Please see this blog post for more details. [developers.googleblog.com ]

[edited by: Robert_Charlton at 11:43 pm (utc) on Mar 31, 2018]
[edit reason] Fixed broken link, and edited for clarification [/edit]

12:02 pm on Apr 4, 2018 (gmt 0)

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Never ever depend on Google. Its crazy, they can close anything at anytime.
5:54 pm on Apr 4, 2018 (gmt 0)

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WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

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My first thought was: hm, so Greenland has jacked up the price? Guess not, if they're not shutting it down entirely.
11:43 am on Apr 6, 2018 (gmt 0)

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Never ever depend on Google. Its crazy, they can close anything at anytime.

One day they'll simple close their search engine too.
12:03 pm on Apr 6, 2018 (gmt 0)

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WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Frankly never saw the need for it, nor do I click on shortened links.
5:48 am on Apr 24, 2018 (gmt 0)

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@tangor - It is very useful quick and dirty measuring tool when linking content from various social media groups pages. This way you can track with much bigger precision the traffic coming from Facebook for example. It has its use, I guess not in the eyes of Google.