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Help: Article Title doesn't shows up in Google, only website's name

     
12:39 pm on Mar 19, 2018 (gmt 0)

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joined:Mar 19, 2018
posts: 2
votes: 0


Hello guys,

I have a 40% traffic drop since last weekend on my site. The problem is that when searching in google, the SERP does not show the title of the article as it was before, but 1 or 2 keywords from it and our site name.

After inspecting a little bit, we have observed that instead of: <title> Kernel Security Check Failure in Windows 10</title> now we have: <title>Site's name &#039 Kernel Security Check Failure &#039 in Windows 10</title>.

We thought that it is a bot or a script that is placed somewhere in the body of the site, but it is always better to ask some professionals.

Has anyone encountered this? What could that be? Thank you in advance.
1:33 pm on Mar 19, 2018 (gmt 0)

Junior Member

joined:Feb 22, 2018
posts:146
votes: 22


Google sometimes rewrites the title of page. Also, in the Webmaster guidelines, they say that you should add your site's name in the title. In your case, Google might consider that it would be better for users to get your site's name in order to know form where the information is coming.
1:51 pm on Mar 19, 2018 (gmt 0)

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WebmasterWorld Administrator not2easy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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It looks like the kind of problem that can result from a combination of settings and seo plugins on a WordPress site. If it is a WP site and if you are using one of the SEO plugins to manage titles/metas and schema/OG data, it can be the place to look at your settings.
2:02 pm on Mar 19, 2018 (gmt 0)

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If you are using Wordpress you should give it a try to Yoast SEO plugin.
2:07 pm on Mar 19, 2018 (gmt 0)

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Yes, it is WordPress and we do already have the Yoast SEO plugin. You think that Yoast may create the problem?
3:27 pm on Mar 19, 2018 (gmt 0)

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WebmasterWorld Administrator not2easy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Yoast's plugin doesn't "create" the problem you are seeing, your settings can cause that to happen. Look through your settings for the plugin, each section of those settings has a link to the article that explains how to use it, how to correct problems such as what you are seeing.
6:42 pm on Mar 19, 2018 (gmt 0)

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You can always contact Yoast. But please check the settings, make sure it is %%title%% in Post and Pages Meta Title section of Yoast.