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Forum Moderators: Robert Charlton & goodroi
joined:Feb 22, 2018
posts:146
votes: 22
It's well known that using Google Adsense Ads in combination with Google Analytics code is huge in slowing page load.
I removed Google Analytics code across all sites and saw significant reduction in load times.
Very strange that Google is keen to add webpage load speed as an SEO factor, but the two biggest culprits are its own doing.
joined:Feb 22, 2018
posts:146
votes: 22
Search, AdSense and Analytics are separate products
My guess is 90 percent of the problem is with AdsenseAdsense is definitely the main offender. That's the price we pay for being in the ad revenue game.
Also, many other suggestions for improvement from the website speed measuring sites I listed above show issues with Adsense and Analytics.
joined:Feb 22, 2018
posts:146
votes: 22
What matters is that your content is presented to the user quickly. It doesn't matter if the content bellow the fold is taking some more times to load for exampleThe time it takes for the entire page, and all of its components to load, is especially important now we're going into the mobile-first index where page speed is an even more significant ranking factor than before.
joined:Feb 22, 2018
posts:146
votes: 22
joined:Feb 22, 2018
posts:146
votes: 22
joined:Feb 22, 2018
posts:146
votes: 22
Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.
a slow page may still rank highly if it has great, relevant content.
Although there is no tool that directly indicates whether a page is affected by this new ranking factor,
So this is the proof that Google is not using PageSpeed Insights, since they mention there are no tool for this.
I give more merit to what Google reports [developers.google.com] than someone's interpretaion of how a page loads.
the server response time is never stable