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In the example below with the query “garden needs full sun?” we’re able to recognize that it could be interpreted as “what garden plants need full sun?” or “what counts as full sun?” and offer featured snippets for both.
We’re starting first with “multi-intent” queries, which are queries that have several potential intentions or purposes associated. The query “tooth pain after a filling,” for example, could be interpreted as “why does my tooth still hurt after a filling?” or “how long should a tooth hurt after a filling?”[blog.google...]
[edited by: Robert_Charlton at 9:45 am (utc) on Mar 6, 2018]
"People click on featured snippets to learn more"
[edited by: aristotle at 9:11 pm (utc) on Mar 7, 2018]
This forum, though, hasn't yet managed to have a discussion about the algorithmic aspects of these snippets... about how webmasters here might actually make good use of the new serp display.I opened one part of this discussion a few months back.