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Google today announced a significant change in how it ranks websites for mobile searches: it will now take page speed into consideration as one of its signals, the company says. The change, which Google is referring to as the “Speed Update,” will go into effect in July 2018, and will downrank very slow websites under certain conditions.[techcrunch.com...]
Though speed will become more of a factor in determining the order of search results, the change is not so drastic as to make it the only factor. There will be times that slow pages still rank highly – like when they have the most relevant content related to the search query at hand, for example.
Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.
joined:Sept 23, 2008
I would have thought speed is more important on mobile.
I hope they do it. My page is very good optimized for speed.
Have 99 from 100 at pages without AdSense
OK how is speed measured?
Efficient coding and efficient sql queries is what makes a site fast.
One thing those Google speed tools miss is what a real browser would cache and not need to download again.