Seeing that my Google traffic has been slowly moving to Bing

[bwnbwn]

I have noticed over the last year especially this one a slow rise in Bing traffic over Google. Right now Google is 56% Bing is 42% rest go to some others. I do the same PPC for both conversions are very close as well.
So with that said I have focused more on Bing because it is easier to rank an old established website (10+ years).

Several years ago a yahoo talked the owners into going to a new improved version and it was a disaster. I watched the search terms go poof and conversions down the tube.

I was asked to take it back so I reverted it back to the old website improved the images and other small things and it has been moving up since.

The interesting part is the traffic. Upper income bracket, middle age, male, should have been in college during the Google revolution.

I wonder are the old Googlers moving away?

[keyplyr]

Not for the sites I manage. Good ranking at Bing, but Google still sends the much bigger traffic margin.

However, for the last several years organic search traffic has been proportionally declining compared to other traffic sources, most of all Social Media and Apps.

The efforts I once put into search SEO, I now spend on Social Media campaigns which have a much higher yield.

[bwnbwn]

I think we all put more effort into this area. The traffic I get is a lower converting but a foot in the door. My main conversions come from SE traffic on this specific nitch product. Bing has been converting well a good surprise from previous years being really poor. Just wondering if others are seeing a drop in Google traffic unrelated to an algo change and an uptick in Bing.

[Shepherd]

Just wondering if others are seeing a drop in Google traffic unrelated to an algo change and an uptick in Bing.

Exact opposite here, Bing traffic has been on a steady decline since March 2017, google steady incline over same period.

[RedBar]

My Bing referals seem to stay the same all year round however:

The efforts I once put into search SEO, I now spend on Social Media campaigns which have a much higher yield.

I have three questions:

1. Is most of your traffic from the USA?

2. Are your social efforts directed to Joe Public?

3. Is this much more localised now than it used to be?

Apologies if this is O/T.

[nomis5]

Same questions to Keyplyr as RedBar poses. It wold interesting to know.

[EditorialGuy]

Google is still our main source of traffic after 16+ years at this domain. (We have an international consumer audience, with about 53% coming from Europe, 32% from the Americas, and 15% from everywhere else.)

Our topic is one with broad appeal, so while we do have a disproportionate number of people in the over-35/high-income/postgraduate-education categories (according to Quantcast), we reach plenty of "new Googlers" (including "low-income Googlers"), too.

[bwnbwn]

I target two countries US and Canada and do not want any other country. I don't count this traffic at all. Not that we are against it we just don't ship anywhere else. Our product is firearm safety related and it is just to much to try and get through.

It took weeks to get Google PPC and shopping to pass due to the word gun. Bing was even harder but it is done.

I target males middle aged with some spare change.

It took a 4 months to get into Amazon but the work is paying off.

Country origin
94% US
4% Canada

Browsers
42% mobile
15% tablet
43% desktop Tablet sees the desktop version

[bwnbwn]

There is a thread here [webmasterworld.com...]
After the new website disaster about 6 months latter after I had taken over I built a mobile version and I moved the sites to https traffic remained close to normal but more important to an ecommerce conversions improved.
The hype of http to https and drop probably has more to do with past SEO than the actual move. I mean really what is the difference than moving to a new server and a new IP?

[keyplyr]

The hype of http to https and drop probably has more to do with past SEO than the actual move. I mean really what is the difference than moving to a new server and a new IP?

Agreed