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Google Tests 12-Months Data in Search Analytics Beta

     
2:22 pm on Dec 14, 2017 (gmt 0)

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There's an interesting development for the Google Search Console Search Analytics (Beta) where it is testing a view of 12-months data.
According to John Mueller, it's not available to all just yet, and it's unlikely to be "before the holidays".
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John M says
We added a batch of sites to the beta this week - you'd see it a link in the sidebar to try it out. In the meantime, get more visibility in search, so you have a cool graph to show off when it's ready :-)

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10:25 pm on Dec 15, 2017 (gmt 0)

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I've always preferred longer-period charts. They smooth out the short-term fluctuations and and make it easier to see the long term trends. In my opinion too many people watch day-to-day and even hour-to-hour traffic when they could be using that time in better ways.
11:15 pm on Dec 15, 2017 (gmt 0)

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ve always preferred longer-period charts.

I find it useful to compare a given day with the comparable day a year earlier. For our topic, patterns tend to repeat themselves year after year, with some differences; It interesting to see (for example) how the percentages of traffic from desktop, mobile and tablets have changed over the last couple of years. (Desktop is fairly stable, mobile is still on the rise, and tablets appear to be on the way out, at least among our readers.)