joined:Jan 4, 2018
I have a domain I have been using since 2004 but its terrible branding wise. Hyphens and doesnt match my actual company name but it has ranked well since 2006 or so. This past summer some of my top pages got hit in SERPs went from 20 or so to > 100. I haven't been keeping up my seo for years, so links have decayed over time. before I restart my SEO efforts I was going to move to better domain with no hyphens and actually represents my company name. It has zero links to it and has been parked for years apparently. its not even in the Googles index.
In short I was told not to move to the new domain until I fix whatever issue is affecting my recent drop, which is fine by me. Then I was told I need to switch my site completely to https. I have both http for non sensitive pages and run https for login and checkout pages. I was told this is now considered bad for many reasons. I looked what I needed to do then saw the help file on Google Webmaster page and says https migration is actually considered a site move. If this is true then why not to the new domain?
If you migrate your site from HTTP to HTTPS, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers. See the site move overview page to learn more.
Since my current domain has a history with Google and trust factor, regardless of the recent drop, will it recover faster 301 redirects than a complete move to new domain thats been parked for years. I see quite a few horror story posts about https migrations on existing domains taking 6-10 months.
So my options are:
1. Do nothing and keep current domain with non-sensitve pages on http, and https on checkout and login pages. (I was told my drop is most likely non SSL pages)
2. Migrate to https across the board on current domain
3. Migrate to better branded domain (without hyphens) as https since I was going to do #2 anyways
Any insight or help is appreciated.