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Pinterest link count significantly decreased

     
11:41 pm on Dec 12, 2017 (gmt 0)

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I have an informational website, I almost never add any pages to it, but it keeps getting constant traffic.
Over 170 users shared different pages from it on Pinterest.

When I was looking at my "links to your site" on the search console, It used to sat for years that I have over 300 links from interest.
But sometimes within the last few months, that link count decreased to only 25!

Almost all other links that I have were created by spammy websites. I didn't try to disvow them, as it has been like that for over a year now i guess.

I noticed that since November I'm having a major traffic decreae - about 30-40% less traffic from Google.

I think it might be due to the drop in link count from Pinterest, even though the links just kept on growing, so can't figure why Google decreaed the number.
Then again, these links don't carry link juice, but I guess they do have some influence.

The only other possible reason I can think of is that I still didn't migrate to HTTPS, but I didn't find any info that says that not doing so will lead to such a great traffic decrease.

Any actionable insights?
10:55 am on Dec 13, 2017 (gmt 0)

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Quick questions:

1. In which country are you?

2. Which .tld do you use?

3. Where is your site hosted?

4. The decrease in traffic has been from which country(ies)?

5. Is your site responsive?
11:44 am on Dec 13, 2017 (gmt 0)

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1. Personally I live in Europe, but my website is set up to target USA, and it is meant towards and visited by USA crowd (about 80%).
2. .com
3. USA
4. according to analytics, the decrease was equal from all countries (the USA traffic trend correlates with the global trend) , as I said though 80% of traffic is US
5. Yes I made it responsive on October 2016.
3:28 pm on Dec 13, 2017 (gmt 0)

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Would you expect to see your site in local results?

My USA numbers are way down since the introduction of localisation yet Google still features USA sites in all other G.tld SERPs.
3:33 pm on Dec 13, 2017 (gmt 0)

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My website isn't intended for a particular area in USA, but to all areas. I don't think localisation should have anything to do with it - it was probably introduced way before 2 months ago, right?
4:16 pm on Dec 13, 2017 (gmt 0)

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it was probably introduced way before 2 months ago, right?


Nope, 28th October 2017:

[webmasterworld.com...]

27th October 2017 Google:

[blog.google...]

I'm not saying this is your issue however it's about the same time. FWIW my USA traffic used to be about 6X my UK traffic, since this localisation was introduced in November UK PVs were 3.8% more than USA and so far in December the USA is 38.1% more.

Whether they've dialled it back a bit I don't know however it is still a huge chuck down from what it used to be.
4:40 pm on Dec 16, 2017 (gmt 0)

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I see, I don't think it's related though. any other insights?
 

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