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Huge difference in keyword monthly searched from different tools

     
11:21 am on Dec 12, 2017 (gmt 0)

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Mods note: Per forum Charter, I have exemplified the poster's "keyword", which is a competitive three-word phrase localized by a US state name...

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I got stuck in a situation.
Here is a keyword
statename competitive keyword phrase

Checking it in kw finder shows 10 monthly searches in <the named state> and 20 in the USA while checking it in semrush shows, 2400 monthly searches
in ahref it gave me 200 searches a month

Looking on to this huge gap between results, which result/tool to believe? any SEO analyst knows that your whole marketing is based on right keyword selection while working for the clients.

Need an expert opinion.

[edited by: Robert_Charlton at 12:39 pm (utc) on Jan 2, 2018]
[edit reason] Exemplified specifics, per Forum Charter [/edit]

1:29 pm on Jan 2, 2018 (gmt 0)

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Note that this thread follows two recent discussions, both started by kashifkb, and from what I can tell are essentially asking the same question... which is why you can't find third party tools don't match each other or match what you see when you look at Google serps. This post IMO is one more variant of that.

I won't try to answer that question in any great detail now, except to say that...

a) some tools return PPC results, and some return organic searches, and some both.
b) some tools use their own proprietary interpretations of a Google supplied API feed, and...
c) some tools scrape Google serps (which is against Google's TOS), organic and/or ads. The scraping tools are all different, with different methodologies, times, places, and sample sizes, and they inevitably are going going to return different numbers. They are at best a small sample that gets extrapolated up (and the errors get multiplied).

Here are the two recent threads, with a quoted response from each thread, which suggests that the ideal tool simply doesn't exist.

Accurate Keyword Position Analyzer
Aug-Sept 2017
https://www.webmasterworld.com/google/4865116.htm [webmasterworld.com]

There is no tool that can give you accurate picture, because there is no one keyword position (To be clear keyword position == position of you website in serp when a specific keyword is searched). Personalization, time of day, year, month, location, browsing history, and many more factors all influence what sites are returned for any given search. As such it is simply impossible for any tool to provide an accurate response.



How to Track Keyword Positions
Nov-Dec 2017
https://www.webmasterworld.com/google/4879020.htm [webmasterworld.com]

Unfortunately, there is no automated tool that is all of those things, despite what some may suggest. You can use some of the tools that are available, but they are only accurate as far as the tool is concerned, and do not give a true reflection of what a genuine searcher would see. The tools are helpful, but you should not rely upon them.

I'd like to get the poster's feedback about what it is that we haven't answered. It's also very unusual for us to have multiple threads open on the same topic, as it creates a very confusing situation for users... and it's very unusual that we have discussions in this forum comparing SEO tools. Normally, as our Charter explains, that's an area we try to avoid, as it leaves us open to promotion and spam.

1:34 pm on Jan 2, 2018 (gmt 0)

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PS: In the OP, there's also clearly a problem with data...
10 monthly searches in <the named state> and 20 in the USA

There a 50 states in the USA, which suggests that on a term that's not specific to a state, if there are 10 in the state, and since the state name is part of the query, there should be roughly 500 in the USA, not 20.

2:40 pm on Jan 2, 2018 (gmt 0)

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Well, as Robert Charlton explained the ideal tool simply doesn't exist. For me it's not really important. If "keyword A, B, C etc..." is really important to the people that visit my website, i'll try to add "keyword A, B, C etc..." in an article.