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Are you thinking horizontal yet?

     
8:31 pm on Dec 6, 2017 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 21, 2004
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You probably have already noticed that Google's mobile serps are moving away from the traditional vertical serp style. The changes are now creating the opportunity for a strong horizontal strategy to turn into a roadblock. If you embrace AMP & the many different markup opportunities you can create a very strong presence in the serps. By enticing consumers to stop scrolling down and to start scrolling horizontal on your presence in the serps you basically turn into a roadblock and grab the user.

This is easier said than it is to actually accomplish. Even if you do accomplish it, you still have to struggle with the debate of enabling Google to show your information within their serps and risk losing the click to your site. Theoretically if you don't properly manage your internet strategy you might end up becoming an unpaid content producer for Google and not driving any revenue generating traffic to your site.
3:25 pm on Dec 16, 2017 (gmt 0)

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Well I'm laying down.

To be honest I was seriously freaked out when I saw what one result showed, no serps, minimal listing and just faqs on a mobile and not even a next page click. I really don't know what is going on but initial thinking is there goes the livelihood. G shareholders just too greedy these days, I hope they all fall down a very large hole, with their wallets open.