joined:Apr 1, 2016
Stand out points:
- The concept of ranking #1 position is now rendered utterly useless.
- This is how Google search now looks on mobile so there is no point in hoping that things will revert back (Make Search Great Again!). Adapt or die, that is what evolution is.
- It is amazing how they were able to squeeze so much into such small screen while keeping things somewhat intuitive and usable.
I tried a few searches for the terms shown, here are some things that stand out:
- There was Wikipedia result that had site links, but the site links were carouseled buttons
- The knowledge graph not only had photo's from a different source then the content. The content was taken from two sources.
- The 1st organic result appeared at the bottom of the second screen (360x640 screen size = about 1000px down)
- When clicking on images on Image search, brings up the image with a prominent link to the website, that I find far more clear than typical desktop image search.
- With Images and Video and everything else on the screen, there must be at least 50 search results on the first "page" that is without clicking the next button all the way at the bottom.
I tried a few searches for some typical terms related to my sites, so no knowledge graph.
- The results look pretty standard
- The site links mentioned above appear, and may provide a benefit
One thing is clear is that Google dominates mobile search. In my stats for the month of November Organic Mobile Sessions from sources other than Google (bing/yahoo) accounted for 0.01%. So unless you are able to attract traffic from sources other than Google, these changes are the new reality.
Yes, I knock Google's behaviour. I also am fascinated.
One may not agree or like the change but there is a lot to be fascinated about and I think there are some interesting design/UI elements that can be used on our own sites. Google has certainly spent a lot of money and effort to optimize this layout, I see no reason why we can't drawn some benefit from it.